The World Travel and Tourism Council (WTTC) has issued a call to action for the European Union (EU) to modernize and strengthen the sector.
The WTTC predicts that the travel and tourism sector will have a potential contribution of €1.9 trillion to the EU economy by 2033, equivalent to one in every ten euros spent within the region.
WTTC's economic impact study predicts the sector will support the creation of an additional 4 million new jobs, reaching 26.4 million by 2033. This equates to her one in eight of the entire block's employment.
WTTC's call to action highlights three key focus areas For realistic policy implementation and sector support The beginning of a new political era in Europe.
A more sustainable future for travel and tourism
The WTTC will conduct a policy impact assessment for the EU on the implementation of legislation on this sector, ensuring that the transition to a green and sustainable future is achievable, and working towards achieving net-zero emissions targets. It calls for cooperation with the sector.
This call to action urges EU leaders to take into account the role and work already played by the travel and tourism sector, so that future environmental legislation complements, rather than hinders, the work already being done. ing.
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Supporting the ease of cross-border travel
WTTC is dedicated to supporting streamlined policies that promote smooth, hassle-free travel, stimulate growth, and create more job opportunities. A key element of this is to simplify the visa process.
The World Tourism Organization is calling on the EU to continue its commitment to visa-free travel and remove existing barriers. The WTTC is encouraging the EU to introduce an already delayed immigration system to ensure a more seamless traveler experience.
Promote the digitalization of travel and tourism
WTTC and Microsoft recently reported that AI adoption and innovation has been slow in the travel and tourism sector.
The WTTC is calling on the EU to accelerate the adoption of these cutting-edge technologies, which it says will improve efficiency, reduce costs and create opportunities for development and economic growth.
The EU needs to support innovative deployment of AI across sectors to pursue policies that enable contactless travel and to help digitize passports and streamline visa applications.
Julia Simpson, President and CEO of WTTC, commented: Together with the EU, we can achieve unprecedented growth as the sector modernizes and unleashes the digital transformation of travel. ”
