The Women's Chamber of Commerce and Industry of India (WICCI) Public Affairs and Digital Marketing Council is proud to announce the launch of the campaign '#SheMeansBusiness' to commemorate International Women's Day 2024.
Titled '#SheMeansBusiness', the campaign aims to highlight the significant impact of women in communication roles across various industries.
This is in line with the global theme of International Women's Day: Count her: Invest in her. Following on from “Accelerate Progress'', the “#SheMeansBusiness'' campaign aims to highlight the valuable contribution women make to businesses in the communication sector.
The campaign aims to accelerate company growth and visibility by showcasing the important role women play in enhancing company reputations and expanding their influence within the communities in which they operate. I am.
In today's corporate landscape, communications and public relations occupy a strategic position within every company's leadership team. The campaign highlights the critical partnership between commercial leadership and communications, which enhances a company's reputation and fosters stronger connections with stakeholders, including employees, customers, partners and the wider community. It highlights how it can help.
Ritu Balaria, National President, WICCI Public Affairs and Digital Marketing Council said, commented, “Women now occupy important seats in the communications industry, driving and shaping strategic business approaches. Women communications professionals support corporate operations and marketing functions through cross-functional collaboration. and have unique capabilities that directly impact the overall goals of the company.
“The #SheMeansBusiness campaign aims to bring this value to the forefront and accelerate the growth of the individuals behind this impactful work.” balaria Added.
Starting on February 8, 2024, the WICCI Public Affairs and Digital Marketing Council will launch a series of initiatives throughout the campaign period. These efforts will amplify the voices of women supporting diverse business sectors and will culminate in a gathering of women leaders in communications on March 15, 2024. During this event, participants will share key insights on building an ecosystem of nurture and support that drives progress within the industry.
Join us in celebrating the remarkable contributions of women in the field of communications and their valuable role in shaping the business environment.
