It's amazing how often we marketers come up with new ideas and campaigns on a regular basis. Sometimes you need to come up with something in a very short amount of time due to tight deadlines or last-minute opportunities. Yet again and again we come up with products and even fill the blank spaces on the canvas. Is it a skill? A finely honed art? Divine intervention? We don't know if there is a definitive answer, but we do know that creativity is at the heart of successful marketing efforts.
Creativity is defined as:Ability to generate or use original and unusual ideas.” This is a pretty good summary. Personally, I think creativity is more of a mindset and an attitude. I get annoyed when I hear variations of the phrase “you need to think outside the box,” especially since the creative wheels need to be constantly turning in a marketing environment. We only put things in boxes when we're not using them, so our brains are always outside the box.
So how important is creative thinking to your digital marketing mix? Very much. It's the spark that helps a brand stand out from its competitors, captivates people's imagination, and leaves a lasting impression. It's really powerful. Adopting a creative mindset not only encourages you to solve problems and embrace change, but also to constantly explore new opportunities.
Next, think about how you can harness this power to guide your creative marketing strategies.
brand identity parade
Think about what really matters to your audience. Your message, your personality, and your professionalism are all integral parts of how you are perceived. But are all of these reflected on your website? And then are they reflected on your social media channels? Is your content also built on these same foundations? It's all simple Do they come together as one discernible whole? If there are synergies, you already have a solid foundation to build on.
creative content
Once you understand your audience's personality and motivations, you can get creative and create personalized and relevant content.
Remember that everything you publish, whether it's a blog, a new article, a case study, a thought leadership piece, etc., has the power to garner interest, create demand, and strengthen your brand's reputation and image. Injecting personality and good storytelling into your articles will always help you connect with others on a human level, which will help you build your audience and leave them wanting more.
Please proceed with caution
Creativity is always encouraged, but resist the urge to be creative and to post everywhere at the same time. It's important to analyze and evaluate your content before publishing it, especially on social media.
Be sure to refer to available data and consider the impact your content will have on your audience. Please do not post on a whim. Also, don't prioritize your latest creative campaign over responding to customer inquiries and feedback. Yes, it's a lot of fun to let your creativity run wild, but don't forget the basics.
Stay fresh for business success
Creativity can be applied to all areas of business and can help you identify new opportunities across your target market. Constantly coming up with fresh ideas keeps you on your toes, moving forward, and keeping up with the latest industry trends and developments.
You can also see things from your customers' perspective, allowing you to tailor your products and services to their needs and stay relevant. By regularly implementing new and creative digital marketing strategies, you can position yourself as a leader in your field while keeping your content fresh and exciting.
Get creative
Want to adopt a more creative mindset? Even small things like changing your environment or going for a short walk can have a great effect. Keep a notepad handy so you can jot down ideas when inspiration strikes and revisit them later.
Plus, collaborate with your colleagues to brainstorm ideas, expand on them, and build on them. Be playful and don't be afraid to make mistakes. Be inspired. You never know what innovative ideas or campaigns you will come up with.
Creativity is powerful, and in the world of digital marketing, it remains at the heart of everything we do. Effective campaigns require creative strategies, and content must be creatively adapted to suit the medium. After all, what works well in one context may not work in another (impressively, Madam Chairman Syndrome). After all, creative campaigns remain in the memory for a long time and play an important role in helping brands retain their customer base. In other words, there's value in being creative.
