Founded Ninjapromo, the world's leading full-stack marketing agency with a subscription-based model. Paul Ripen and Slava Kasperovich is a prominent player in the digital marketing field. Ninjapromo’s success coincided with the emergence of several technology trends, including the dramatic rise of blockchain into the mainstream, which agencies had to adapt and respond to. We recently sat down with Paul and Slava to talk about one of these trends: AI, and the potential impact it could have on digital marketing.
When did AI first gain attention?
Paul: I got into the agency business when the current buzzword was blockchain. So learn how the market works, what works and what doesn't, choose a few key services, extend them, and leverage AI. However, it is difficult to collaborate with blockchain and technology companies without also considering AI technology. My colleagues and I knew it would disrupt the market at some point, and we're open to innovation, so it's not too early to try it. It was around the summer of 2021 that suddenly everyone started talking about ChatGPT's various use cases, even though it was a very limited public test release.
Can you tell us more about specific use cases where Ninjapromo.io has incorporated AI into its operations and services?
Slava: We are very enthusiastic about the future of AI and are happy that many AI-based services are already possible, but we don't have a centralized internal policy that forces everyone to use AI. there is no. It is always up to our specialists and their departments to decide whether a particular AI tool will improve your workflow.
To give you some perspective: When it comes to streamlining the content creation process, we're actively adopting ChatGPT, the AI flagship, so community managers, writers, and creative specialists in the SMM department can see what they're doing. If you know what you want, use ChatGPT. When you want to do it faster or when you need a framework with some suggestions for creative thinking.
One of our specialties is graphic design. While Midjourney's subscriptions have worked perfectly well when it comes to tweaking the end result a bit or speeding up the ideation process, they were no substitute for a real, experienced designer.
As a marketing service provider, do you think it has had an impact on the number of leads you have?
Paul: If the increased availability of AI-as-a-Service products means that enterprises and startups will rely less on agencies, that time is not far away. Agencies like ours bring a wealth of experience to companies. The last thing to suffer is the table. Rather, we are seeing more business as many emerging AI solutions are competing with each other while also being a little ahead of the curve and struggling to find market fit. And we need someone to bring them down to earth. We deliver the bits and provide viable solutions and insights that cannot be obtained from thin air without years of experience.
Slava: Most AI projects still fall short in terms of pure quality and functionality, but more importantly in terms of cost efficiency.I read about an interesting study carried out by MITand the conclusion is that AI targets only a few narrow and specific use cases, which are only a few percent of the actual job duties of experts in any field, so it is not currently available, both online and offline. So most jobs are out of danger.
Looking to the future, how do you see the role of AI in digital marketing agencies evolving in the coming years?
Paul: It affects our agencies and competitors alike in two ways.
- Understanding AI, its use cases, and the limitations and legal implications of its applications will be increasingly in demand in the future, just as experience, solid understanding, and even advocacy of blockchain technology is important now. Sho. Our clients ask us to dig deeper into this issue with them, delivering creative marketing campaigns that speak to people on both a practical and emotional level.
- When it comes to providing AI-powered products to professionals, we primarily look at analytical tools and writing. It's about speeding up processes that we already know how to do, making us more efficient. However, the AI will never take responsibility for the task, nor will it decide what creative solutions should be implemented or what is pointless. I don't think that will change in the near future.
All in all, I agree with Vitalik Buterin here, it's worth it walk carefully When deploying AI applications in high-value, high-risk contexts, which are many online and offline business and enterprise use cases.
About Ninjapromo
Ninjapromo.io is a top-ranked full-stack digital marketing agency dedicated to providing innovative solutions to startups and established businesses across many industries through a cost-effective subscription model since 2017 . Ninjapromo.io has executed impactful marketing campaigns and helped raise more than $2 billion for more than 200 international clients, including Logitech, Samsung, Burger King, and P&G.
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