LinkedIn ranks social media and digital marketing among the top three most in-demand skills for marketing professionals in 2023. The University of Delaware Division of Professional Continuing Studies (UD PCS) offers his two self-paced online courses designed to teach both. We provide the basics of these skill sets and the latest trends for anyone who wants to use online marketing effectively.
Students learn the basics and best practices for using social media as a marketing strategy in the Fundamentals of Social Media Marketing certification course. Topics covered include defining and segmenting your target audience, identifying competitors, developing your brand's “voice,” and campaign planning and execution.
Fundamentals of Digital Marketing introduces students to key online marketing concepts and skills, including choosing appropriate digital channels, using meaningful benchmarks, and developing brand standards.
People who will benefit from these courses include:
- business owner
- aspiring social media manager
- marketing and communications experts
- consultant
- Nonprofit employees and volunteers
- sales professional
- People who want to start a social media marketing business
Nancy Dibert, program director and instructor for both courses, has developed award-winning digital and social media campaigns for clients in government, education, and private industry. As CEO of a full-service creative marketing and advertising agency, she has reached millions of people through innovative digital engagement strategies.
For more information about the UD PCS Social Media Marketing Self-Paced Program, visit https://www.pcs.udel.edu/socialmedia.
