Our weekly Consumer Pulse report on social reveals trends in cosmetics searches across the web. Current hot topics include Alicia Keys and Keyes Soulcare, No Rules Makeup Stick, Pamela Anderson's No Makeup and Songy, Glycolipid Cream Cleanser, The Ordinary, #bixyplastia, and more.
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alicia keys and keys soul care
According to Google Trends, searches for “Alicia Keys” and “Alicia Keys makeup/no makeup” have increased by 1,350%. This is probably thanks to the music artist's recent cameo appearance with Usher as the headliner during halftime of the Super Bowl (American Football) on February 11, 2024. According to Essence, Keys showed off minimal makeup and glowing skin, reminding us of “the power of minimal makeup.”
Sources say she stopped wearing makeup in 2016 because she felt “addicted” to it and felt uncomfortable leaving the house without it on. She returned to wearing it in 2020, launching her own Keys Soul Care brand. Three of the products were featured in the Super Bowl look: Illuminating Serum, Sheer Flash Cheek Tint, and Tinted Balm. The brand is currently launching two new products. One is a deeply replenishing squalane facial oil, and the other is her 2-in-1 concealer tint in “It's Like Skin.”
Makeup stick without rules
According to Google Trends, searches for “No Rules Makeup Stick” have skyrocketed by more than 1,150%. A 3-in-1 product for cheek, lip, and eye makeup that allows you to create a simple, single-color makeup by 3ina, a European brand with the theme of diversity and inclusion. As previously reported, Allure predicted this trend with his Top 8 Makeup Looks of 2024. The sticks come in soft-touch packaging. The creamy formula is vegan, not tested on animals, and contains skin-beneficial hyaluronic acid globules.
Material: No Rule Stick 244: Hydrogenated polydecene, octyldodecanol, mica, tricaprylic/capric acid glyceride, polyethylene, Sera Microcrystalline (Microcrystalline Wax), Silica, CI 19140 (Yellow 5 Lake), Aluminum Starch Octenyl Succinate, CI 15850 (Red 7 Lake), Polyhydroxystearic Acid, aqua (water), ethylhexyl palmitate, pentaerythrityl tetra-di-T-butylhydroxyhydrocinnamate, silylated dimethyl silica, butylene glycol, caprylyl glycol, phenoxyethanol, sodium hyaluronate, hexylene glycol.
Pamela Anderson's sons without makeup
Pamela Anderson once again made the top five list. According to Google Trends, searches for “Pamela Anderson without makeup” have increased by 950% in the last week. This is probably influenced (in part) by her recent USA Today article that profiled her and her decision to stop wearing makeup. She recently launched her skincare brand Sonsie Skin, which focuses on her healthy skin. According to Anderson, her lack of makeup is not a publicity stunt; rather, she aims to help women be who they are. Her brand is positioned as a link between a healthy appearance and inner well-being, dovetailing well with the topic of skin psychology that has emerged in recent years.
See also: Trending: Betty Boop, Sash Cosmetics, Zhixi, Dakami Black Ginseng Melasma Cream and more
Glycolipid Cream Cleanser and The Ordinary
Exploding Topics reports a surge in interest in “glycolipid cream cleansers,” which sources say help moisturize the skin and protect the barrier to improve skin health. It is defined as a product containing glycolipids that help. Interest in the category has increased by 300% on TikTok over the past two years, driven by searches for The Ordinary brand's glycolipid cream cleanser.
According to sources, lotions are expected to see a CAGR of 14.8% over the next four years as part of the larger “special lotions” metatrend. This includes products such as glycolic acid lotion for age spots and wrinkles and ceramide lotion for barrier protection. A peptide lotion that increases collagen production and skin elasticity.
Ingredients: Regular Glycolipid Cream Cleanser: aqua (water), behenyl alcohol, polyglyceryl-2 stearate, glycolipids, pentylene glycol, polyglyceryl-6 dicaprate, glyceryl stearate, stearyl alcohol, diutan gum, polyacrylic acid crosspolymer-6, sodium phytate, phytic acid , trisodium ethylenediamine disuccinate, sodium benzoate, phenoxyethanol, chlorphenesin.
#Bixyplastia or “hair plastic surgery”
Finally, Spate's hashtag tracker reports that TikTok views for #bixyplastia are up more than 22,300% week-over-week. I searched for this term and found that it is considered an improved version of keratin straightening, which is a combination of Botox and keratin. This treatment is said to “straighten and restore hair at the cellular level.” Skinning Of hair. This product contains cysteine, which is said to “open up” the hair so that nutrients from other ingredients can enter the hair. One source called it “hair plastic surgery.”
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