Toyota unveils all-new 2024 Tacoma through ads, live content and fan experiences
Plano, Texas, February 2, 2024 /PRNewswire/ — Toyota Motor North America (TMNA) today announced a series of announcements and experiences as part of its first Super Bowl activities as the official automotive partner of the NFL.
Toyota signs Eli Manning and Brock Purdy as national partners and announces plans for Super Bowl III as “Official Automotive Partner of the NFL''
- Eli Manning and Brock Purdy Designated domestic partners: TMNA announced today. Brock Purdy and Eli Manning was appointed as a national partner. Both Purdy and Manning will appear in national content across digital and linear platforms and experiences aimed at engaging fans and Toyota dealers.
- Manning will appear on TMNA's national programming and content across linear and digital platforms, as well as fan experiences. Las Vegas. Manning led the New York Giants to two Super Bowl championships (2008 and 2012). Mr. Manning has been a brand partner of the Greater New York Toyota Dealers Association since 2004, and this agreement expands on Toyota's existing long-standing relationship with Mr. Manning.
- Ahead of the 2023 season, Purdy has signed on to appear in Toyota's regional advertising efforts on television and social media for the Northern California Toyota dealership. This agreement advances the partnership between Purdy and Toyota to a national level. Before leading the 49ers to Super Bowl III, Purdy led the team to the top seed in the NFC playoffs and topped all his NFL players in fan voting for the 2024 Pro Bowl. The second-year quarterback drives a 2024 Toyota Sequoia SUV.
- Returning to Super Bowl broadcasts as an advertiser: The brand will air a 30-second commercial during the Super Bowl LVIII game, which will air on CBS. This marks a return for Toyota, which did not air advertising during the 2023 game broadcast, the first time since 2017. Another spot titled “Unreleased,” created by Toyota's Hispanic agency of record, Coneil, is scheduled to air in the fourth quarter of the 2023 game broadcast. University broadcast.
- Leading fan experience provider: The brand will be the lead sponsor of the Super Bowl Experience Presents by Toyota, an immersive fan festival that will treat fans to an NFL football theme park. Wednesday, February 7th through Saturday, February 10th. Toyota will also host its own fan game, Toyota's 4 Down Territory. The game challenges contestants to pass 58,000 footballs for a chance to win a legendary prize that will unlock his VIP access to next year's Super Bowl. [LIX in New Orleans].
- Media Center content hub: Toyota will be the top content creator for the NFL's fast-moving media center, which hosts 6,000 certified media outlets per week. Toyota's custom studio features trail-dominating power, legendary performance, and captivating style in the all-new 2024 Tacoma, which arrives in dealerships this month.
Among the content Toyota will host at its locations will be a partnership with top podcast Green Light with. chris long” and “The Dave Chang Show.”
- “Green Light” is a soccer-themed program. chris longwon two Super Bowls, walter payton man Winner of the Year (2018). The popular podcast is the flagship series of Long's media company, Yote House. In addition to hosting Green Light's programming from its Tacoma Content Studio, Toyota will work with Green Light to create charity challenges throughout the week that challenge NFL personalities and players to score points in trivia games. This will support NFL players' priority charities.
- David Chan is an avid soccer fan and has gained worldwide acclaim as the founder of the restaurants Momofuku and Majordomo Media. He is the creator and host of Netflix's “Ugly Delicious” and the streamer's first live series, “Dinner Time with His David Chan.” Mr. Chan, in collaboration with Toyota Motor Corporation, will be organizing a soccer-inspired food challenge for viewers to celebrate the Lunar New Year.
Additional programming includes hosting a panel discussion on the heritage and future of Latinos in football, along with a partnership with fellow NFL partner Frito-Lay.
- “Behind the Toyota tailgate”:” Toyota will host a panel discussion on the past, present and future of Latino influence in soccer, featuring panelist Anthony Muñoz (Pro Football Hall of Famer). Diana Flores (Captain and Quarterback of the Mexican Women's National Flag Football Team, Global Flag Ambassador for the NFL and IFAF) Marissa Solis (Senior Vice President, Brand & Consumer Marketing, NFL).
- Frito-Lay “Chip Strips” Fan Promotion: Toyota is working with Frito-Lay to bring even more immersive fan experiences to Las Vegas at the Frito-Lay Chip Strip. Vegas fans will have the chance to sit on the Strip's most popular rides, feel the love at Cheetos His Chapel, try their luck at Frito-Lay His Snack Pot, and more. His all-new 2024 Tacoma will be on display in unique Doritos-inspired wrapping, and one lucky fan 21 and older will have the chance to enter a Frito-Lay event to win a grand prize Tacoma. there is.extra large slot machine February 10. The Frito-Lay Chip Strip is located on the Brooklyn Bridge. new york new york Hotel & casino We are open every day. Thursday, February 8th through February 11th (Sun).
“We see our comprehensive Super Bowl activation as a way to expand our partnership with the NFL. Fans can get even closer to the sport they love, and we look forward to the exciting “We can create experiences and content that help us unveil the new Toyota Tacoma.” ” said Michael Tripp, Group Vice President of Marketing, Toyota Division. “While our relationship with Eli and Brock began at the regional marketing level, we are now proud to have them join us as national partners.”
The Toyota truck will also play a sponsorship role in determining the NFL's most powerful player at the Pro Bowl game in November 2019. February 4th At Camping World Stadium Orlando, Florida Toyota will be sponsoring a tug-of-war skill game that will be broadcast as part of the Pro Bowl Game presentation on ESPN, ABC, Disney XD, ESPN+, ESPN Deportes and the NFL. Two Toyota vehicles will be positioned to represent the players of the two opposing teams in the competition, while the brand will also advertise within the match coverage in multiple spots.
At the regional level, Toyota currently sponsors 11 NFL teams through its network of dealer associations. Regional revitalization will be facilitated by Toyota's more than 1,200 dealerships across the United States. These partnerships will bring Toyota and the NFL's shared mission into living rooms and fan communities across the country.
About Toyota
Toyota (NYSE:TM) has become part of the world's cultural fabric. North America For more than 65 years, we have been working to advance sustainable, next-generation mobility through our Toyota and Lexus brands and more than 1,800 dealerships.
Toyota directly employs more than 63,000 people. North America They have helped design, engineer and assemble approximately 45 million cars and trucks across our 13 manufacturing plants. Toyota will have 14 cars by 2025th Plant north carolina The company will begin production of in-vehicle batteries for electric vehicles. With more electric vehicles on the road than any other automaker, Toyota currently offers 26 types of electric vehicles.
Click here to learn more about Toyota www.ToyotaNewsroom.com.
About the NFL: The National Football League is America's most popular sports league, consisting of 32 franchises that compete each year to win the Super Bowl, the world's largest annual sporting event. Founded in 1920, the NFL developed the model for a successful modern sports league, including national and international distribution.extensive revenue sharing, superior competitiveness, and strong franchises across the country.
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