Toyota Motor Corporation Australia has hired R/GA for its digital marketing business following a competitive proposal. This partnership is the next chapter in Toyota's continued innovation journey focused on enhancing the connected customer experience. R/GA’s partnership with Toyota Australia began in 2016.
R/GA said it will work closely with Toyota to enhance its digital marketing efforts across experience design, SEO, data and platform management, including vehicle, product and service launches, campaigns and brand narratives.
A representative from Toyota Motor Australia said in a release: As we navigate this evolving landscape with new and used vehicles, service and communications, we recognize the importance of staying ahead. This makes R/GA an ideal partner to leverage the power of our brand to maximize value for both individual customers and Toyota's value chain. ”
Michael Tissor, R/GA CEO, APAC, added: We share a commitment to continuous improvement and innovation as core business values and take real pride in working with market leaders to drive Australia's mobility transformation. Our continued partnership is a testament to the strength of our integrated team and the innovative spirit that defines our approach. ”
R/GA Australia has over 100 professionals across R/GA Australia's Melbourne, Sydney and Canberra locations, working with clients including Nike, TPGT, Google and the Australian Government.
