IPG's R/GA has taken over Toyota Australia's digital marketing business after intense competition. This partnership is the next chapter in Toyota's continued innovation journey focused on enhancing the connected customer experience.
R/GA will work closely with Toyota to continually improve its digital marketing efforts across vehicle, product and service launches, campaigns, experience design including brand narrative, SEO, data and platform management. R/GA’s partnership with Toyota Australia dates back to 2016 and is defined by its ability to deliver impactful solutions through the application of data, experience design and overall connected ecosystem strategy.
A representative from Toyota Motor Australia said: “The automotive industry is in the midst of a remarkable transformation, requiring solutions that prioritize the individual customer experience. New and used cars, services and communications can help us adapt to this evolving landscape. As we overcome this, we recognize the importance of staying ahead of the curve. This makes R/GA an ideal place to leverage the power of our brand to maximize value for both individual customers and Toyota's value chain. We will be your partner.”
Michael Tissor, R/GA CEO, APAC, added: We share a commitment to continuous improvement and innovation as core business values and take real pride in working with market leaders to drive Australia's mobility transformation. Our continued partnership is a testament to the strength of our integrated team and the innovative spirit that defines our approach. ”
With over 100 dedicated professionals across Melbourne, Sydney and Canberra, R/GA Australia is rapidly growing and works with clients including Nike, TPGT, Google and the Australian Government.
