Publicis Commerce India today announced the launch of its first-ever Digital Growth Marketing Handbook. This handbook, in conjunction with Amazon Ads, outlines how advertisers can adopt a growth marketing approach, moving from a focus on individual campaigns to how marketing can contribute towards holistic delivery. We are moving to consider whether business growth.
This handbook aims to provide a marketer's perspective on growth marketing and provide directional steps brands can take in achieving growth marketing. It highlights short-to-medium-term growth, particularly in response to changes in consumer preferences and behavior, and highlights what marketers are most concerned about. The report identifies challenges such as increased competition, technological disruption, uncertain demand, and rising costs as key hurdles facing marketers.
Based on a survey of 100 senior marketers, the Digital Growth Marketing Handbook provides insight into marketers' perspectives on growth marketing and provides strategic steps for brands to successfully implement growth marketing. is showing. The playbook features a customized approach across the brand, recognizing the distinct challenges and opportunities of each business cohort. face.
This handbook examines the digital advertising industry's shift from customer engagement to customer experience, expanding the marketing funnel to include both conversion and retention, and the metrics brands are taking beyond return on ad spend (ROAS). It also explores why this is necessary and emphasizes the importance of the customer lifetime. value, share of brand searches, and new brand customers.
This handbook identifies three key levers for business growth.
Acquire new customers: Reach new audiences and increase market segment share in a sustainable way by managing short- and long-term growth and leveraging key events
Increase your wallet share: Delivering new products and driving growth through high-value customer experiences
Increase loyalty: Building strong brand loyalty and customer retention is key to sustainable growth
These business growth levers translate into key growth marketing strategies that guide how marketers customize their approach, modify their execution, and measure success.
Retail media channels are becoming increasingly popular in growth marketing. 97% of marketers are fully aware of retail media, and 69% of them have used or are currently using retail media for their growth marketing efforts. The handbook recommends using multiple retail media formats, including video and display ads, to improve reach and performance. Combine with native ad formats. We also encourage the use of “always-on” advertising strategies to increase brand awareness and increase search volume for your brand.
Anshul Garg, Managing Partner and Head, Publicis Commerce India“Growth marketing is more than just brand awareness and a collection of general promotional marketing strategies. This means changing the approach to marketing and putting holistic growth at the core. Armed with the strategic insights in the Digital Growth Marketing Handbook, marketers can harness the full potential of growth marketing and take their businesses to unprecedented levels of success.”
Kapil Sharma, Director of Customer Revenue Growth, Amazon Adsadded here, “Growth marketing focuses marketing strategically and over the long term to help brands across all categories and price points develop additional opportunities.'' The first edition of the Digital Growth Marketing Handbook , provides directional steps for brands in the marketing industry, providing insights, strategies, and practical guidance to help businesses of all sizes achieve their goals.”
click here Access the Digital Growth Marketing Handbook.
