Publicis Commerce India has announced its first launch. Digital growth marketing strategy. In conjunction with Amazon Ads, this handbook outlines how advertisers can take a growth marketing approach, moving marketing from a focus on individual campaigns to delivering overall business growth. We are moving to consider how we can contribute.
This handbook aims to provide a marketer's perspective on growth marketing and provide steps to guide brands in the direction they should take in achieving growth marketing. It highlights short-to-medium-term growth, particularly in response to changes in consumer preferences and behavior, and highlights what marketers are most concerned about.
The report identifies challenges such as increased competition, technological disruption, uncertain demand, and rising costs as key hurdles facing marketers.
based on research The Digital Growth Marketing Handbook for 100 Senior Marketers provides insight into marketers' outlook on growth marketing and provides strategic steps for brands to successfully implement growth marketing. This handbook recognizes the distinct challenges and opportunities faced by each business cohort and features a customized approach across brands.
This handbook also examines customer churn in the digital advertising industry. We address customer experience initiatives, expanding the marketing funnel to include both conversion and retention, and why brands need to explore metrics beyond return on ad spend (ROAS), including customer lifetime value, share of branded searches, Emphasize the importance of new customers for brand customers.
The handbook identifies three key levers for business growth:
- Acquire new customers: Reach new audiences and increase market segment share in a sustainable way by managing short- and long-term growth and leveraging key events
- Increase your wallet share: Delivering new products and driving growth through high-value customer experiences
- Increase loyalty: Building strong brand loyalty and customer retention is key to sustainable growth
These business growth levers translate into key growth marketing strategies that guide marketers. Learn how to customize your approach, modify your execution, and measure your success.
Retail media channels are becoming increasingly popular in growth marketing. 97% of marketers are fully aware of retail media, and 69% of them have used or are currently using retail media for their growth marketing efforts.
This handbook recommends using multiple retail media formats, including video and display ads in conjunction with native ad formats, to improve reach and performance. We also encourage the use of “always-on” advertising strategies to increase brand awareness and increase search volume for your brand.
Anshul Garg, Managing Partner and Head, Publicis Commerce IndiaSaid, “Growth marketing is more than just brand awareness and a collection of generic promotional marketing strategies. This means changing the approach to marketing and putting holistic growth at the core.Digital Armed with the strategic insights in the Growth Marketing Handbook, marketers can harness the full potential of growth marketing and take their businesses to unprecedented levels of success.”
Kapil Sharma, Director of Customer Revenue Growth, Amazon Ads“Growth marketing helps brands across all categories and price points develop a strategic, long-term focus on marketing and unlock further opportunities. In the first edition of the Digital Growth Marketing Handbook, we explore where to go next. Steps are shown to show you. We help brands in the marketing world, providing insights, strategies, and practical guidance to help businesses of all sizes achieve their goals. ”
