A stunning showcase of digital artistry, nissan middle east recently unveiled a CGI masterpiece featuring the iconic Patrol line-up on the City Walk Dubai signage.
This viral video seamlessly integrates cutting-edge technology and creative vision, depicting the patrol against a dynamic and surreal landscape that reflects its rugged elegance and advanced functionality. This video, created using his high-resolution 3D modeling and photorealistic renderings, establishes a new benchmark in automotive advertising, captivating viewers and increasing his presence as a brand for Nissan.
This disruptive project is more than just an advertisement, it represents a bold exploration into the future of immersive digital storytelling. Every frame cleverly emphasizes the Patrol's spirit of adventure and innovation.
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Client: Middle East Nissan Motors
Roland Zahra, General Manager, Marketing Communications
Carla El Hachem, Deputy Director of Marketing Communications
Abdulilah Wazni, Director – Marketing, Brand and Customer Experience
Meera Saleem, Social Media and Brand Communications Manager
Mina Amalie, Marcoms & Advertising Manager
Agency: TBWA\RAAD
Wasim Abi Salloum, Managing Director, Nissan United Middle East
Walid Kanaan, Chief Creative Officer
Frederico Roberto, Executive Creative Director
Sumanth Wilkins, Creative Director
Elie Naaman, Account Director, Nissan United
Ghalia Al Saheb, Social Media Manager, Nissan United
Mala Ghadban, Account Manager, Nissan United
Karine Saad, Social Media Executive, Nissan United
Ameer Hamza, Content Creator, Nissan United
Romy Abdelnoah, Head of Communications
Content production: Hajjo Media
sauce: TBWA/RAAD
