- Kia has executed a number of high-profile initiatives, including entertainment naming rights, expanded sports sponsorship, and entry into the gaming category. All of this supports Kia's aggressive new product launch initiatives.
Irvine, California, February 12, 2024 /PRNewswire/ — Russell Wager, Vice President of Marketing; kia americawas awarded as. media post 2023 Auto Marketer of the Year.of Media Post Marketing Automotive This award recognizes advertisers and agencies that excel in today's various forms of communication and have rewritten the automotive marketing playbook. The influence of the Wager team's marketing approach has been credited with contributing significantly to Kia's record sales in 2023 and the brand's continued evolution.
“We are grateful for Kia's innovative marketing spirit,” said Wager. “Achieving success requires a skilled team of dedicated professionals.” kia america I have enjoyed it and am honored to be a part of the essence of this brand. ”
Based on Kia's movement to inspire the brand's purpose, Bet and Kia's marketing and communication Each team ended 2023 with the introduction of six new or refreshed models, increasing overall market share and gaining new audience interest in the company's award-winning vehicle lineup. Since Wager joined his Kia in 2019, the team's high-profile efforts have included special activations. Times Square meanwhile New Year's Eve,multidimensional super ball An advertising campaign, an expansion of Kia's long-standing NBA partnership to include additional team and league sponsorships, a bold entry into the dynamic world of esports, and entertainment naming rights around the world. kia forum in Los Angeles and kia center orlandowill provide attendees with an unexpected and immersive EV experience at the 2024 Consumer Electronics Show (CES) and engage Kia employees and dealers across the country in a true grassroots effort to “Accelerate the Good.” ” Expanded corporate social responsibility activities.
Over the past 25 years, Wager has held numerous executive roles within automotive brands or their agencies. we And worldwide.
kia america – About us
Head office location Irvine, California, kia america We continue to maintain our top position in automotive quality surveys. Kia is recognized as one of his TIME100 Most Influential Companies of 2023. Kia serves as the NBA's “Official Automotive Partner” and offers a variety of gasoline, hybrid, plug-in hybrid and electric vehicles sold through a network of more than 775 dealers.inside weincluding several cars and SUVs proudly assembled in America*.
Click here for photos and other media information. www.kiamedia.com. To receive custom email notifications the moment a press release is published, subscribe at: www.kiamedia.com/us/en/newsalrt.
*Sportage (excluding HEV and PHEV models), Sorento (excluding HEV and PHEV models), and Telluride are assembled. US from we and parts sourced from all over the world.
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