Kia has executed a number of high-profile initiatives, including entertainment naming rights, expanded sports sponsorship, and entry into the gaming category. All of this supports Kia's aggressive new product launch initiatives.
Russell Wager, vice president of marketing for Kia America, has been named MediaPost's 2023 Automotive Marketer of the Year.of Media Post Marketing Automotive Award We recognize advertisers and agencies that excel in today's various forms of communication and are rewriting the automotive marketing playbook. The influence of the Wager team's marketing approach is recognized as a major contributor to Kia's all-time sales record in 2023 and the brand's continued evolution.
“We are grateful for Kia's innovative marketing spirit,” said Wager. “Kia America requires a skilled team of dedicated professionals to succeed, and we are honored to be part of the essence of this brand.”
Building on Kia's movement to inspire the brand's purpose, Wager and the Kia marketing and communications team will close out 2023 with the introduction of six new or refreshed models, increasing overall market share and winning awards. It gained new audience consideration for the company's long-established vehicle lineup. Since Wager joined Kia in 2019, the team's high-profile initiatives include special activities in Times Square on New Year's Eve, a multi-faceted Super Bowl advertising campaign, and additional team and league sponsorships. It includes an expansion of Kia's long-standing NBA partnership and a bold entry. Entering the dynamic world of esports, naming rights for all-around entertainment at the Kia Forum in Los Angeles and the Kia Center in Orlando, and an unexpected immersive EV for attendees at the 2024 Consumer Electronics Show (CES) Experience, and Expanding “Accelerate'' “the Good'' corporate social responsibility activities have engaged Kia Motors employees and dealers across the country in a true grassroots effort.
Over the past 25 years, Wager has held numerous executive roles within automotive brands or their agencies in the United States and around the world.
Kia America – About Us
Kia America, headquartered in Irvine, California, continues to top automotive quality surveys. Kia has been recognized as one of the TIME100 Most Influential Companies in 2023. Kia serves as the NBA's Official Automotive Partner and sells a variety of gasoline, hybrid, plug-in hybrid and electric vehicles through a network of more than 775 dealers. In the United States, that includes several cars and SUVs that are proudly assembled in the USA*.
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*Sportage (excluding HEV and PHEV models), Sorento (excluding HEV and PHEV models), and Telluride are assembled in the United States using parts sourced from the United States and internationally.
Disclaimer regarding the accuracy of press release information The information published in press releases on the Kia Media website was accurate at the time of posting, but may be superseded by subsequent releases or other information.
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