Spa Direct is Journey's new digital marketing program that generates more direct bookings, increases revenue and reduces spas' dependence on third parties.
Cheltenham, UK – New initiative from leading hospitality technology company Journey Founded to help spa brands grow online.of spa direct The program is driven by a digital marketing strategy that delivers tangible results in both brand awareness and bookings, providing direct business opportunities for spas.
Journey already provides commercial benefits to some of the nation's leading health and wellness facilities, including Landmark, Harrods, and InterContinental Hotels & Resorts, through its e-commerce platform, experience management systems, and direct marketing programs.
To tell Laura MeesonSpa Director: “Spa Direct builds on our digital marketing expertise and track record of helping hotels reduce their reliance on OTAs through direct bookings. For too long, high fees have dominated the market. Spas and their customers deserve better, and the Spa Direct program provides both quality and quantity of digital traffic, improving your spa's financial performance and creating opportunities to build deeper relationships with your customers. .”
Spa Direct combines the pillars of digital marketing such as keyword research, digital advertising on Google, Meta and Instagram, display and retargeting campaigns with the strategic human touch that Journey is known for. Strategic planning and optimization sessions are included along with bespoke digital dashboards to ensure performance levels are high and in line with each spa's business objectives.
Simon BringhamJourney CEO said: “Combining our direct booking technology with digital marketing expertise, Spa Direct builds on the significant benefits our hotel partners are already realizing from their spa and wellness offerings. Fairlawns Hotel & Spa £21 : From £1 to £37 at Fairlawns Hotel & Spa: Sopwell House, we know how to deliver results and take back the market from expensive OTAs.”
The Spa Direct program is available for pre-registration and is limited to the first 20 spas and offered on a first-come, first-served basis. Partners pay a flat monthly management fee and require a minimum monthly media spend. Journey is so confident in its ability to deliver results that we also offer a completely risk-free money back guarantee.
Vicky is the co-founder of the TravelDailyNews Media Network. Editor-in-chief. She is also responsible for day-to-day operations and financial policy. She holds a Bachelor's degree in Tourism Business Management from the Athens University of Technology and a Master of Business Administration (MBA) from the University of Wales.
She has many years of experience in the travel industry, both academic and industry. She has written/edited numerous articles in various tourism magazines.
