Jignesh Shah appointed as Head of Media and Digital Marketing at Adani Wilmar

In his capacity as Fortune's Brand Manager, Jignesh Shah will ensure the brand's relevance and resonance in the dynamic FMCG industry.

by

e4m staff

issued – February 14, 2024 11:21 AM

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2 minute read

FMCG giant Adani Wilmar has announced the appointment of Jignesh Shah as its new head of media and digital marketing. With a career spanning over 20 years, including a 10-year tenure at Adani Wilmar, Shah brings a wealth of experience and expertise to his new role.

As the newly appointed head of media and digital marketing, his responsibilities will include strategic promotion at an overall level, including the oil and food portfolio of the company's flagship brand Fortune and other popular brands. It will be. Additionally, Mr. Shah will retain his existing responsibilities as Business Head, Food Consumer Packs, overseeing categories such as Soya Nuggets, Sugar, Pulses and Poha with unwavering commitment and excellence.

In his capacity as Fortune's brand manager, Mr. Shah will leverage his extensive marketing capabilities and strategic insights to ensure the brand's relevance and resonance in the dynamic FMCG industry.

An MBA in Marketing graduate, Shah embarked on his marketing journey with Vadilal where he served as Product & Brand Manager. He further honed his skills with Alembic Glass Industries Ltd. and his Wagh Bakri, demonstrating his talent in brand management and strategic marketing.

In 2014, Shah joined Adani Wilmar as an Associate Manager, marking the beginning of a remarkable journey within the organization. Over the years, he played a central role in shaping the company's food portfolio, particularly under its flagship brand Fortune. His strategic acumen and innovative marketing efforts contributed to the successful launch and growth of various product categories such as soy nuggets, besan, sugar, poha, pulses, sattu, rawa, suji and maida introductions. Did.

Mr. Shah's new role comes at a strategically opportune time for Adani Wilmar and is in line with the company's ambitions to expand its reach and consolidate its position in the FMCG space. With a proven track record and visionary leadership, our new head of media and digital marketing is poised to take the company's marketing vision to new heights of success.

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