“This integration is a testament to Orbee's vision to unify the ecosystem and make advanced data science available to all dealers, large and small.” Atul Patel, Co-founder and CEO of Orbee. “Inmar's commitment to data-driven decision-making and marketing will set a new standard in the automotive first-party data environment.”
Key to this integration are the innovative key performance indicators (KPIs) established by Inmar. These include reactivation rate, which scores how likely a customer is to return to the dealership, and spend rate, which assesses a customer's propensity to spend. These metrics are critical to predicting customer behavior and adjusting strategies to maximize both retailer engagement and revenue potential.
“Inmar is excited to integrate with Orbee to bring our advanced data science capabilities directly to auto dealerships. By integrating with our robust platform to enhance data accessibility, Inmar will empower the automotive retail industry with actionable insights, predictive analytics, and tools that drive customer engagement and loyalty, and transform dealership marketing strategies. We remain focused on delivering a new level of sophistication and effectiveness. This integration sets a new benchmark for how we leverage our data, empowering all dealers, regardless of size, to make data-driven decisions. We believe this will enable us to optimize our operations and marketing efforts.” Rob WeisbergPresident of Inmar's martech division.
To learn more about new features added to Orbee's data marketplace, schedule a demo with Orbee at NADA 2024.
About Orbee Co., Ltd.
Orbee provides analytics, data, and automation middleware solutions to the automotive industry. Franchise dealers, independent dealers, and large dealer groups rely on Orbee's platform to measure marketing investments with campaign analytics, understand shopper behavior with customer journeys, and manage first-party and third-party data with tag management. and control, reaching buyers everywhere with omnichannel marketing, 1. :1 personalized messaging integration, regulatory compliance to meet protected data laws, and powerful APIs and SDKs to enable your technical team. The company partners with dealer-focused media agencies, service providers, and OEM programs to extend the reach of its powerful technology. To learn more about Orbee's powerful marketing technology, visit orbee.com and follow Orbee on LinkedIn. Visit us at upcoming events and connect directly with Orbee.
About Inmaru
For over 40 years, through curiosity and the intelligent use of data and technology, we have uncovered valuable insights that make it easier for brands and retailers to understand, predict and meet shoppers' personalized needs. I've been to Today, we offer brands and retailers the most advanced self-service loyalty platform with best-in-class audience selection, hyper-personalization of incentives and media, advanced analytics, and enhanced measurement capabilities. We continue to help customers maximize value. Our proprietary technology allows us to apply hundreds of contextual rules to each incentive, creative element, and copy, creating personalized media and content that resonates with shoppers and delivers great results for retailers and advertisers. We can guarantee your offer. For more information about Inmar, follow us on Twitter, LinkedIn, Facebook or call (866) 440-6917.
media contact
Chris VasquezOrbie, (949) 316-3921, [email protected]orbee.com
Chris BeutelInmar Intelligence, (000) 000-0000, [email protected]inmar.com
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