- AI is helping streamline and simplify numerous tasks, from editing to copywriting.
- Content creators and creator economy startups are implementing this into their work.
- Here are some of the top ways creators and influencers are leveraging AI.
The development of artificial intelligence has taken center stage in the technology world over the past year, with nearly every industry having to grapple with the opportunities and ethical concerns its growth creates.
Creators, influencers, and companies in the creator economy are also beginning to experiment with technology and find ways to incorporate AI into their daily workflows.
Some creators have been using AI technology for years. However, with the advent of OpenAI chatbots, Chat GPT As it became mainstream, more and more people started experimenting with it for tasks like idea generation, drafting emails, and helping with video topic research.
Read about 9 ways influencers use ChatGPT in their daily work.
Almost every creator seems to be finding ways to effectively incorporate AI into their work. A May survey found that over 94% of creators are leveraging AI to create content.
Learn more about the top ways creators are using AI, according to a survey of 660 creators.
The power of AI is not unnoticed by brands. In a June survey, more than half of creators said brands asked them to use AI when creating branded content.
Here are key takeaways from our research on AI and monetization in the creator economy.
AI use cases
Creators have found numerous ways to implement AI into their workflows, from assisting with video editing to generating content ideas.
ChatGPT is by far the most used AI tool, and its creators say it's a “game changer” and has become an “indispensable tool.” Examples of using ChatGPT include:
Read more about how influencers use ChatGPT in their daily work.
But ChatGPT is just one of many tools that leverage AI. A recent survey of 2,000 influencers found that they also use platforms such as: mid journeyfor text-to-image generation, and google bardGoogle's chatbot, etc.
Read more about the AI tools most used by creators and other key findings from startup Creator Now's research.
AI is especially useful for categories of creators like podcasters who do time-consuming tasks like cutting long audio tapes or editing text scripts.Tools like live transcription services Otter.ai and audio editing platform explanation It has helped podcasters significantly reduce their production time.
Read more about 6 ways podcasters are using AI and our favorite tools.
Some creators, like OnlyFans star Riley Reid, use AI to create alternate versions of themselves. Reid created a chatbot based on herself at her company Clona. She says this will be a way for her fans to interact with her without restrictions for years to come.
Read more about Reed's plans to “immortalize” herself with AI and how her chatbot will work.
Startup of creator economy using AI
As AI became more commonplace and people became accustomed to the idea of incorporating it into their jobs, a number of startups emerged that leveraged the technology to simplify and streamline tasks. eleven labhelps you dub your content in multiple languages. Daruigenerates an image from a text prompt.
Read our list of 12 AI-powered startups and tools that are transforming the way creators work.
One of the most talked about startups is Runwayis a platform aimed at simplifying video editing and filmmaking, from removing backgrounds to generating scenes from text prompts. Its tools are used by creators and filmmakers, including his VFX artists on the Oscar-winning film Everything Everywhere All at Once.
Read more about Runway's mission and the tools one of our co-founders provides.
Another company focused on streamlining storytelling is lower machineFounded by the former head of publishing at Vice. The platform creates visual “storyboards” based on text, and its goal is to simplify the process of turning novels and poems into films and videos.
Read more about how the Lore Machine works and how it aims to change Hollywood.
To support creators through community management, Griston We use AI to collect and extract information from creators' comments and messages across various social media platforms. It helps you identify trending topics within your community of creators, allowing you to respond and interact with your audience faster.
Read about Glystn's mission and the pitch deck we used to raise $4 million.
1st hour, It recently raised $20 million in a Series A funding round in 2022 and allows users to create avatars, or “virtual humans.” Their clients use the service to generate avatar-driven videos such as language lessons, product tutorials, and HR and recruitment videos.
Read the 11-page pitch deck Hour One used to raise $20 million in 2022.
How existing creator economy companies are investing in AI
It's not just startups and startups that are implementing AI. Incumbent companies in the creator economy have taken advantage of the growth in artificial intelligence in a variety of ways.
Fanvue, a subscription content platform similar to OnlyFans, is bullish on AI-generated influencers, especially when it comes to adult content. The company's founder told Business Insider that he believes AI influencers will “succeed,” and that Fanvue has already seen some successful adult content creators.
Read more about the success of AI-generated adult content models on Fanvue and how much money one of them makes.
Influencer marketing companies are also considering what role AI can play in advertising and marketing campaigns. Influencer marketing agency Billion Dollar Boy has launched an innovation division to help brands experiment with AI content.
Read more about how Billion Dollar Boy is partnering with brands to explore AI in new innovation sectors.
While advances in AI have generated excitement and presented many opportunities, some are concerned about the impact its use will have on trust in creators and brands. For example, advertising agency Ogilvy introduced the AI Liability Act to encourage clear labeling of AI-generated influencer content.
Learn more about why some industry players think the use of AI in influencer content should be made public.
