Expansion of services positions Highwire clients for growth in an era of content competition
Evan FP, Highwire Senior Vice President of Content Strategy
Matt McAllister, Senior Vice President of Content Marketing, Highwire
SAN FRANCISCO, Jan. 18, 2024 (Globe Newswire) — high wirean influential communications and marketing partner for global technology and healthcare companies, today announced an acquisition. candid contentis a content marketing company with expertise across technology and healthcare.
Candor's services help clients drive inbound marketing with organic, high-intent traffic and qualified leads, while publishing useful, relevant, and authoritative content that builds trust with prospects and customers. Masu.
“Culturally and philosophically, Highwire is well aligned with Candor Content in our shared goal of delivering high-impact business results for our clients across the full spectrum of storytelling, content, analytics and digital activation. ” said Emily Borders, Principal at Highwire.
Candor Content's customers and employees will be integrated into Highwire immediately, and the company's co-founders Matt McAllister and Evan FP will become senior vice president of content marketing and senior vice president of content strategy, respectively.
“Candor Content stands out for its creative solutions that have a significant impact on business results,” said James Holland, EVP of Digital at Highwire. “We are impressed by the entire team's ability to drill down into our clients' needs, from driving demand to shortening sales cycles. Their skills in combining storytelling and distribution align perfectly with Highwire's services that connect reputation to revenue. We are doing so.”
Highwire's expansion of digital marketing services comes at a tipping point for marketers due to the advent of generative AI and the need for evolving content strategies. In an age of competitive content where the right combination of words and delivery can influence search results, inform chatbots, and build effective marketing funnels, our clients can gain trust, win customers, and more. , looking for an approach that drives sales. The acquisition immediately expands and strengthens Highwire's content capabilities by adding SEO, lead generation, brand journalism and other content services to the company's integrated marketing and communications mix.
“Highwire has consistently demonstrated leadership in embedding digital strategy as a fundamental element of the evolving landscape of technology and healthcare,” said Matt McAllister. “This approach goes beyond just digital proficiency. It's a comprehensive reinvention of how earned and owned media can be combined to improve marketing and communications.”
The team at Candor Content will support Highwire's growing customer base, which includes leading technology, financial services, and healthcare companies.
About Highwire PR
Highwire is a comprehensive strategic communications and digital marketing partner designed for category leaders in technology and healthcare. With roots in journalism and Silicon Valley, Highwire sets the standard for high-impact communications and marketing that translates reputation into revenue. Highwire's fully integrated programs leverage digital and social media channels, earned media, editorial and creative services to advance your business. Highwire's customer portfolio includes leaders in enterprise and B2B technology, AI, cybersecurity, energy and financial services. In the healthcare space, clients range from his MedTech, diagnostics, primary care, behavioral health, and remote care platforms. For more information, please visit www.highwirepr.com or @highwirepr.
Media contact:
Natalie Pacini
Natalie (at) highwirepr.com
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