New research shows that despite inflation and rising pet food prices, pet owners continue to demand the best for their pets.
As a result, offering added value such as nutritional, health and sustainability benefits is key to keeping consumers interested when budgets get tight.
The new global survey was commissioned by BENEO and conducted by market research agency FMCG Gurus among 2,500 dog and cat owners in the US, Brazil, UK, Germany and China.
Most users stay loyal to their chosen brand by making the most of promotional offers and larger packs.
price and value
The study found that even though nearly nine in 10 pet owners surveyed felt pet food prices had increased in the last year, they turned to cheaper products and brands as a result. It has been shown that only 1 in 6 pet parents around the world
Most users stay loyal to their chosen brand by making the most of promotional offers and larger packs.
In fact, when purchasing pet food, price is considered less important than ingredient quality, nutritional value, taste, and health claims. More than half of respondents are willing to pay a premium for pet food that contains scientifically proven health-promoting ingredients.
More than 4 in 5 pet owners think it's as important as their pet's health
Make health a priority
Pet parents are extremely concerned about the health of their pets, and the survey results reflect that, with more than four in five pet owners believing their pet's health is as important as their own. Masu.
The connection between a pet's digestive health and overall health is also becoming more widely recognized among pet owners, with more than three in four cat and dog owners saying their digestive system is We understand that it has a positive impact on many aspects beyond the gut, including our state, our mental state, and more. and physical health and immune system.
It's no surprise, then, that the package claims most likely to influence the purchase of pet food products include “naturally promotes digestive health” and “easy to digest.” there is no.
Therefore, natural, high-quality vegetable proteins are a valuable resource for manufacturers.
Demand for protein and sustainable qualifications
The survey also revealed that protein quality and content are important to seven out of 10 respondents. Additionally, 4 in 5 girlfriend owners consider sustainability claims to some extent when choosing food for their pets. With more than half of dog and cat owners believing that plant-based proteins are better for the environment, it's no wonder that certified sustainable plant-based ingredients are becoming increasingly important.
For example, over 80% of pet owners consider fava beans to be sustainable. Natural, high-quality plant proteins are therefore a valuable resource for manufacturers, allowing them to create nutritious pet food recipes while catering to the interests of pet owners.
Dr Meigane Ronsmans, BENEO Animal Nutrition Product Manager said: “The results of this latest pet owner survey highlight that even in an era of inflation, nutrition and health remain a priority for pet food buyers.” People are paying more attention to sex. ”
