In today's market, banks and credit unions use marketing solely to promote their products and services, to their own detriment.
Huntsville, Alabama, February 6, 2024 /24-7 Press Release/ — DeepTarget Inc. is an innovative financial services company that provides Growth-as-a-Service™, also known as GRaaS™, to community financial institutions (FIs) and is proud to present its latest white paper, “Marketing is Strategic Growth for Financial Institutions.” Announcing the release of “Is it an initiative?'' ?If not, why not?”
Download the white paper here
The whitepaper highlights why digital marketing is a strategic growth initiative for financial institutions to adopt. In today's ever-changing financial services landscape, digital marketing plays a vital role in driving business growth. This allows brands to expand their reach and engagement across digital channels such as their website and social media to target, acquire and retain customers.
This paper also explores how the advent of digital marketing has revolutionized the way businesses and customers communicate. A key benefit of digital marketing is the ability to leverage data and AI to gain valuable insights into customer behavior. Financial institutions use these insights to deliver personalized experiences, improve customer service, manage risk more effectively, increase operational efficiency, make real-time decisions, and leverage unstructured data. You can gain insight from.
Financial institutions cannot ignore this new reality if they are to remain competitive. Financial institutions that embrace digital marketing with executive support are well-positioned to grow in the digital age and drive long-term success. A well-crafted top-down digital marketing strategy can lead to continued growth and increased account holder retention.
“In today's market, banks and credit unions are doing themselves a disservice by viewing marketing solely as promoting products and services,” said Preetha Pulusani, CEO of DeepTarget. “Digital marketing must be a key source of sustaining and strengthening account holder relationships through personalized and meaningful communications on an ongoing basis and at scale.”
About DeepTarget
Powering the digital communications revolution for credit unions and banks with Growth as a Service (GRaaS), DeepTarget helps grow assets such as deposits and loans, revenue, new members/customers, digital users, and account holder relationships and loyalty. enable. GRaaS is backed by a risk-free money-back guarantee and powered by a patented DXP that is currently deployed by hundreds of financial institutions. GRaaS combines a skilled workforce and best practices to leverage data from multiple data sources and AI insights to deliver a seamless and meaningful communication experience for consumers to bank anytime, anywhere. For more information, please visit www.deeptarget.com and follow us on LinkedIn.
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