Over the past few years, CP Company's seasonal lookbooks have become like portraits of people worth knowing in the world of pop culture, and the brand's new Spring/Summer 2024 ADV campaign is no exception.
This season's CP Company cast includes German and Borussia Dortmund soccer player Marco Reus, stylist Eve Carol Kelly, music professor Francis Mallet, Italian Jazz Band, 72 Hour Post Flight, and Throwing Fitz podcast duo James Harris and Lawrence Schlossman.
The reason why CP Company uses such a wide range of talent for its campaigns is not just because the brand has the flexibility to leverage its traction (which is actually quite impressive), but also because of the wide range of people in today's society. Because it has a unique way of interacting with the context.
At the end of the day, CP Company is more than just an outerwear brand; it's a community, a collective, that delves deep into the relationship between the wearer and the brand.
Also, the interesting thing about talent is that you don't necessarily have to have a certain talent or have a certain number of followers.
For superstar footballers like Royce and world-famous musicians like Kano, CP Company also works with, for example, South London photographer and video maker Gabriel Moses, and New York-based model and It taps into younger underground talent, such as brand consultants. Sophia Pace.
At this point, CP Company's clothing is almost a byproduct of the campaign. The clothes and the brand's storied history sell as they are, allowing CP Company to experiment.
The truth is, no one is running campaigns like CP Company right now, and their new ADV SS24 campaign is proof of that.
