As the Super Bowl approaches, major beer companies are taking a break. And Coors Light's new Chill Train ad features hip-hop icons LL COOL J and country superstar Laney Wilson, who won his first Grammy on Sunday. Masu.
Here’s the deal…
If you enjoy Super Bowl beer commercials, “Blasts from the Past” are back in a big way.
“All Aboard!”, Coors Light, “Chill Train”.
Coors Light first introduced the Coors Light Beer Train in 2005, long before CGI had come a long way. Although the original ad looks decidedly primitive when viewed today, the 2005 commercial became incredibly popular with the O'Jays song “Love Train” driving it. did.
Fast forward to 2024, and the Coors Light Beer Train makes its triumphant return in time for Super Bowl LVII. And the Rock and Roll Hall of Fame inductee, two-time Grammy Award winner, and Kennedy Center Honoree joined country superstar Laney Wilson, who won her own Grammy over the weekend, in the just-released He is scheduled to star in a spot.
“Chill Train and this iconic song have been part of our culture for many years and it's great to have them back,” said LL COOL J. Spread good vibes and serve up a cold Coors Light. ”
“This year, we are reintroducing our beloved beer train to original Coors Light fans and the next generation of beer drinkers,” said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. ” he told Beer & Beyond.
“On nights when fans around the world could use a little cooler air, the Coors Light Chill Train is here to save the day. With LL COOL J at the helm, we're giving Americans across the country a whole new sense of Brings “chill”. ”
A 90-second version of the ad, created by Droga5, was released on February 4, while a special online version of the spot, featuring a fan using CGI technology to win a seat on the Chill Train, was released on Sunday. Masu.
###
While I was doing this, something like this happened…
Anheuser-Busch unveils three iconic beers at Super Bowl V