It seems crazy to say this nearly 30 years after the Internet became mainstream, but websites are the most important thing businesses need to showcase their brand and attract customers. It's a signboard. This is especially true in a post-pandemic world where consumers are spending huge amounts of time in the digital realm.
Recognizing this, one full-service brand is revamping its digital marketing strategy to maximize the potential of its website and other digital channels, such as social media accounts, and collect first-party data. . Firebirds Wood Fired Grill, based in Charlotte, N.C., with 56 stores in 20 states, has adapted its strategy around consumer behavior that has evolved in the wake of the pandemic, helping the brand foster greater loyalty. , positioned to appeal to a wider range of generations.
Firebirds Chief Brand Officer Stephen Loftis and Senior Director of Digital Marketing Christine Lorusso each join us on the latest episode of Take-Away with Sam Oches to take a look behind the curtain on the up-and-coming digital marketing strategy and how it works. I got a glimpse of how useful it is. Reach a wider range of consumers.
In this conversation, you'll find out why.
- All senses are engaged when developing unique experiences
- Your website is the gateway to your restaurant for many consumers, and it needs to effectively communicate your brand and experience.
- If you haven't changed your website since the pandemic, you probably need to rebuild it from scratch
- First-party data is the most important goal in your digital marketing strategy
- Your loyalty program should include more subtle perks along with great deals.
- More upscale chains need to get creative to appeal to younger generations
Please contact Sam Oches. [email protected].
