Author: Quinner
In the three years since the pandemic began, the small business community has faced unprecedented challenges. Difficulties in employee retention, onerous regulations, stubborn inflation, and supply chain disruptions are all taking a toll on local business owners.In tough economic times, entrepreneurs need to think on their feet. Just as large companies pivoted to remote work at the beginning of the pandemic, small businesses expanded their digital footprint by pivoting to selling through online marketplaces. That trend continues, accelerating the e-commerce revolution.A strong small business community creates a strong state economy. Small businesses make up an important part of the Commonwealth's…
Contact: Stacey AndersonOctober 5, 2023 Crizio SinurayaKALAMAZOO, MI—With careful planning and execution, imagination is unleashed.It's a student at Western Michigan University. Crizio Sinuraya He was submitted to Adobe's 2023 Digital Edge Awards, where he was named the overall winner and won a prize of $10,000. The WMU digital marketing and e-commerce major from Yogyakarta, Indonesia, wowed the judges with his creative yet minimalistic approach to his LifeDog smartwatch campaign that he submitted to the contest. Out of more than 1,400 entries, Sinuraya's design stood out as original, thoughtful, focused, and digitally literate.The first dog smartwatch, LifeDog is lightweight and resistant…
Best of the Bot features MarTechBot's responses to prompts submitted by readers. The language model is based on MarTech content layered on top of ChatGPT. MarTech editors selected this answer for its usefulness and supplemented it with additional related content. I'm the first generative AI chatbot for marketing technology professionals. I am trained in MarTech content. This is what someone asked me! How can I then improve my prompts to get better answers? prompt: Latest trends in digital marketing. answer: According to the content of martech.org, the latest trends in digital marketing are: 1. Data and personalization: Brands need to…
In an era driven by data where technology rules and connections are forged within the digital realm, the opportunities for crafting a successful digital marketing business are vast and ever-expanding. As we near the close of 2023, the digital landscape continues to evolve, offering a dynamic canvas for entrepreneurs and visionaries. Whether you’re an aspiring entrepreneur or a seasoned professional searching for the next venture, harnessing the power of the digital landscape offers unparalleled prospects for growth and impact. In this article, we explore the realms of digital marketing – how to formulate winning business ideas, set strategic goals, understand…
Jill Marriott Contributor Jill Marriott leads the accounts team at Beeby Clark+Meyler. With over 15 years of experience in digital marketing strategies and client services, she has worked with clients in a variety of industries, with an emphasis on travel. As a strategy As a director at a digital agency, I've seen many changes in the way clients approach their marketing plans. We are in a period of rapid digital transformation that shows no signs of slowing down. Mobile has changed the world of digital marketing, setting and resetting the bar more times than I can count. The online advertising…
Written by Jimmy Palmera, Lead Content Specialist, CGI DigitaI Since when was the last time you chose a business without first visiting a website, whether you were looking for an electrician or a place to have dinner? A website acts as a virtual storefront and can be used in search engine results. consumers have more choices than ever before and are more likely to make decisions based solely on a quick glance. To stand out in a competitive environment, local businesses need an edge. CGI Digital makes this possible with SeeSaw, an innovative website extension that is accessible to small…
Abstractstrategic vision. Personalization in digital marketing is successful when there is a clearly defined conceptual model that highlights stages, offers, and conditions.decision gap. McKinsey's 4D framework lacks practical guidance on the “decision-making” aspect that is critical to the scalability of personalization.Continuous evolution. Personalization strategies are never static. As more data and insights are collected, conceptual models need to adapt and evolve.The timeless wisdom of Stephen Covey's The 7 Habits of Highly Effective People emphasizes, “Start with the end in mind, with a vision and blueprint for the desired outcome.” has resonated with me for many years. This principle is even…
The Healthcare Strategy and Market Development Association will host the SHSMD23 Connections Conference in Chicago, September 10-12. This annual gathering of hospital and health system professionals in marketing/digital engagement, communications/public relations, strategic planning and/or business development features three days of practical content, networking, and access to the nation's top healthcare strategists. Collaboration with is provided. Attendees will have the opportunity to exchange ideas on innovative marcom strategies and forward-looking plans to help organizations drive positive change in the health of their patients and communities. SHSMD, a professional membership group of the American Hospital Association, strives to support all strategic professionals…
The realm of digital marketing is booming with online advertising and marketing efforts that use digital devices, platforms, mediums, data, and technology. Every business from local to multinational today is leveraging digital channels like email, search engines, social media, and other websites to reach out to existing and potential customers. As an industry in constant flux, digital marketing is the next frontier in career growth and development. It has emerged as a field where opportunities are immense, and rewards are plentiful. Want to establish a successful career in digital marketing? Watch this video to learn more about the roadmap to…
[Images: CloudMellow and Idea Marketing Group] Plano-based enterprise solutions provider CloudMellow has acquired Idea Marketing Group, a Chicago-based website design company and digital marketing agency. CloudMellow provides branding, web design, digital marketing, application and product development, hosting and managed services to various industries. In a joint statement, CloudMellow founders Shreyans Jain and Vijay Konda said, “This acquisition is a great opportunity to strengthen our search engine optimization and search engine marketing capabilities in this ever-changing landscape. It's a joint strategy.” They added that the acquisition will enable CloudMellow to offer niche enterprise digital solutions to customers. Additionally, the founders said…