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Creating a digital marketing strategy for a local business is quite different than creating one for an online-only business. Your local digital marketing strategy should specifically target and appeal to potential customers in your geographic area.To better reach local customers for your store, restaurant or other locally focused business, take a look at the local digital marketing tips below.Local Digital Marketing TipsHave a Mobile Friendly WebsiteThis is an important local digital marketing tip for any business. But for local businesses, it can be even more essential. Customers who are looking for a restaurant, store or other local business are likely…
The old expression “don't believe everything you hear” is especially true when it comes to small business marketing. Many false beliefs about marketing can negatively impact your bottom line. Marketing myths are like ghosts. They become obsessed with small and medium-sized businesses (SMBs) and prevent them from reaching their full potential. In today's business environment, effective marketing strategies are essential for small businesses. In this article, we separate fact from fiction by debunking five widely held beliefs about small business marketing. From the widespread belief that SEO and social media are out of reach for small businesses to the mistaken…
Table of Contents Show more Show less Digital marketing has revolutionized how businesses attract and engage with potential customers for their products and services. Apart from this, it can still be a challenging concept to keep up with which digital strategy works best in this rapidly growing digital era. Forbes Advisor India has brought together an ultimate guide that walks you through everything you need to be aware of while creating winning digital marketing strategies for your business. Further in this article, you’ll learn what digital marketing is, its types and methods that work best and examples that give exceptional…
Reading time: 3 minutesThe digital marketing landscape is on the cusp of an era of transformation, with artificial intelligence (AI) redefining the rules of engagement. AI's huge impact on his SEO and digital marketing is ushering in an era where data-driven decision-making and personalization will become an everyday reality. As you step into this new era, be sure to embrace the breakthrough changes that promise to customize user experiences like never before, while posing new challenges to ethics and privacy. 7 ways digital marketing is changing in the age of AIDive into a future where AI shapes every click and…
HOUSTON, Dec. 29, 2023 (GLOBE NEWSWIRE) — HOUSTON, Texas –According to Doctor Marketing, MD™, digital marketing is transforming the way medical practices connect with patients. This is more than just advertising; it's a powerful way to attract people who need medical services. As the Internet continues to evolve, so too does the ability of physicians and plastic surgeons to educate and influence their communities and potential patients about the medical procedures they offer. Digital marketing for your medical practice is important for increasing your online visibility as it changes your strategy in patient acquisition.Image credit: Rawpixel / 123RF.“This approach is…
(Manning) The City of Manning was selected for an Iowa Tourism Grant earlier this month. The Iowa Department of Tourism has awarded $398,800 to 45 organizations to fund tourism-related marketing efforts, conferences and events. The selected companies aim to benefit both the local and state economies. These prizes range from $2,500 to $10,000 with a 20% cash match. The City of Manning was awarded $9,100 for digital marketing. KSOM News spoke with Shelly Greving, owner of Emerge Marketing Solutions. Mr. Greving is a member of the City of Manning Hotel/Motel Committee, which originally submitted the grant application. Graebing said the…
Choosing a career path is a difficult process. You need to find one you like, while also considering long-term stability and support for your overall desired lifestyle. A career in digital marketing isn't necessarily the dream job most people aspire to while in school. However, considering the opportunities in this dynamic field, the prospects for a career in digital marketing are only bright, and we see that trend continuing in 2024. Watch the video below to learn about the different types of careers you can pursue in digital marketing. What is digital marketing? Digital marketing is a form of marketing…
2024 is expected to be another breakthrough year in the digital marketing space, and as always, our top tips and actionable insights will help you stay ahead of the curve. Whether you want to improve your website's performance, improve your SEO rankings, or increase your social media presence, you'll find something that will benefit your business. Get started with 24 digital marketing tips for a successful 2024.24 Digital Marketing Tips to Implement in 2024Digital Marketing Tips for 2024 has something for everyone. Choose your favorite and start a wonderful year.1. Start a newsletterNewsletters are a great way to build brand…
Have you ever wondered how small digital marketing strategy hacks can significantly impact your business’s online success? When was the last time you evaluated your website from the perspective of a customer or secret-shopped your own eCommerce site?Too often, companies implement a website, software solution, or new program and overlook the power of ongoing evaluation and adjustment. You may be fortunate enough not to encounter any major issues, but you might also find everything from glaring typos to broken graphics and links that lead nowhere.Even the most effective digital marketing programs can benefit from some fine-tuning. Regularly checking in with…
Digital Marketing is not just a buzzword; it’s a critical component for success in today’s online-driven market. “Digital Marketing 101: What Small Businesses Need to Know” is designed to equip small businesses with the understanding and tools they need to navigate the complex landscape of online advertising, social media, SEO optimization, and more.With a focus on key concepts tailored for small businesses, this guide will help you develop effective strategies to reach wider audiences, increase sales, and foster lasting customer relationships. Whether you’re a novice in the digital world or looking to enhance your existing efforts, this article provides a…