Browser companies have made no secret of their gleeful disdain for the search king, also known as Google. The company is openly targeting the tech giant's advertising business with new features. Arc, a web browser powered by AI.
Gunshots could be clearly heard in Thursday's announcement as the company unveiled an Instant Links feature that completely eliminates results pages during web searches. Instead of providing a list of search results after a user types a query, Instant Links automatically opens links and tabs related to their search in Arc. The company says it wants to cut out the middleman and also reduce advertising revenue associated with search queries.
“Search engines make a ton of money by just stopping by an intermediary's web page and quickly checking out a few ads,” says Josh Miller, CEO and co-founder of The Browser Company. mentioned in the release video. “But if we [stop] And just say, “What does the person want? And how can I make it happen as quickly as possible?” [We] Just put it there when asked for. ”
Browser companies also want to use AI to reduce human effort when searching, essentially making us lazy (even my spirit animal Snorlax agrees). That's evident in another of his new features, Arc Explore, announced Thursday. This new feature scans the internet and makes suggestions based on your queries, such as new restaurants and new recipes. Arc Explore presents its suggestions in a clean, easy-to-understand web page, including the sources you referenced.
Miller also announced the Arc Search app with Browse for Me on iOS. As we pointed out, arc search review, the Browse for Me feature aims to transform the traditional search experience. When you enter a query such as “History of Douglas Park, Santa Monica, California,” Browse for Me creates a custom web page with bullet points related to your search. These include the park's history, top search results, when the park was renamed, and more.
Finally, the company announced Live Folder. It's an RSS-like feed that puts content about your favorite topics into folders in your Arc browser and lets you know when something new is available. Live Folder is currently in beta and won't be available until February 15th. Similarly, Arc Explore has not yet been released and does not have a specific release date.
However, Arc Search with Instant Links and Browse for Me is available to play around with, and Miller says these aren't the last new features from The Browser Company. The CEO said the company aims to ship something new every week.
