Last updated: February 2, 2024 09:46 UTC+01:00
Even though there are other phones on the market that offer similar features, Samsung introduced the Galaxy S24 series as the first “AI phone” of its kind, which attracted public attention. Samsung's marketing gambit isn't just about standing out from the Android crowd, but rather showing that the Galaxy S24 series can do things that the iPhone can't.
AI is definitely the buzzword of 2024, and Apple probably doesn't want Samsung to get away with AI, so the company did something it rarely does: talk about what it's working on for the future. . Apple CEO Tim Cook has confirmed that generative AI capabilities will be coming to iPhones this year.
Apple to release generation AI feature in iOS 18
It was recently reported that this year's iOS 18 could be one of the biggest updates in iOS history considering the addition of generative AI features. Although Cook did not confirm the same, he did note during the company's quarterly earnings call that the generative AI features Apple is developing for the iPhone are expected to be released “later this year.”
Cook mentioned generative AI several times during the earnings call, but did not provide specific information about these features, only saying that Apple is spending “a tremendous amount of time and effort” on AI.
Some analysts on the call asked Mr. Cook to divulge more information, but he did not respond. He pointed to Apple's practice of doing the work first and then talking about it, even though the CEO made a rare tease about features users can expect later this year: “We're going to stick with this, too.'' ” he said. .
Cook didn't go into further details, adding: “Let me just say that we think there's a huge opportunity for Apple in generative AI and AI.” Consider this a hint to his iPhone fans who are envious of his AI capabilities on the Galaxy S24. Apple wants them to know it's jumping on the AI bandwagon by later this year.
