Adani Wilmar, one of India's largest food and FMCG companies, has announced the appointment of Jignesh Shah as its new head of media and digital marketing. With a career spanning over 20 years, including a 10-year tenure at Adani Wilmar, Mr. Shah brings a wealth of experience and expertise to his new role.
His responsibilities as newly appointed head of media and digital marketing will include strategic promotion at an overall level, including the company's flagship brand oil and food portfolios.
Popular brands such as Fortune. Additionally, Mr. Shah will retain his existing responsibilities as Business Head, Food Consumer Packs, overseeing categories such as Soya Nuggets, Sugar, Pulses and Poha with unwavering commitment and excellence.
In his capacity as Fortune's brand manager, Mr. Shah will leverage his extensive marketing capabilities and strategic insights to ensure the brand's relevance and resonance in a dynamic FMCG environment.
Mr. Shah, an MBA in Marketing alumnus, embarked on his marketing journey with Vadilal, where he served as Product and Brand Manager. He further honed his skills with Alembic Glass Industries Ltd. and his Wagh Bakri, demonstrating his talent in brand management and strategic marketing.
In 2014, Mr. Shah joined Adani Wilmar as an Associate Manager, marking the beginning of his remarkable journey within the organization. Over the years, he played a central role in shaping the company's food portfolio, particularly under its flagship brand Fortune. His strategic acumen and innovative marketing efforts contributed to the successful launch and growth of various product categories such as soy nuggets, besan, sugar, poha, pulses, sattu, rawa, suji and maida introductions. Did.
Mr. Shah's new role comes at a strategically opportune time for Adani Wilmar and is in line with the company's ambitions to expand its reach and consolidate its position in the FMCG sector. With a proven track record and visionary leadership, our new head of media and digital marketing is poised to take the company's marketing vision to new heights of success.
