Adani Wilmar appoints Jignesh Shah as head of media and digital marketing, ET BrandEquity

Adani Wilmar has announced the appointment of Jignesh Shah as its new head of media and digital marketing.

With a career spanning over 20 years, including a 10-year tenure at Adani Wilmar, Shah brings a wealth of experience and expertise to his new role.

The company said his responsibilities as the newly appointed head of media and digital marketing will include strategic promotion at an overall level, including the oil and food portfolio of the company's flagship brand Fortune and other popular brands. said in a press release. .

It further added that Mr. Shah will remain committed to his previous role as Business Head of Food and Consumer Packs, overseeing the category with commitment and excellence.

In his capacity as Fortune's brand manager, Mr. Shah will leverage his extensive marketing capabilities and strategic acumen to ensure the brand's relevance and resonance in the dynamic FMCG industry. the company said.

An MBA in Marketing graduate, Shah embarked on his marketing journey with Vadilal, where he served as Product and Brand Manager. He further honed his skills at Alembic Glass Industries and Wagh Bakri, where he demonstrated his talent in brand management and strategic marketing.

In 2014, Shah joined Adani Wilmar as an Associate Manager, marking the beginning of his journey within the organization. Over the years, he played a central role in shaping the company's food portfolio, particularly under its flagship brand Fortune.

His strategic acumen and innovative marketing efforts contributed to the successful launch and growth of various product categories such as soy nuggets, besan, sugar, poha, pulses, sattu, rawa, suji and maida introductions. Did.

Mr. Shah's new role comes at a strategically opportune time for Adani Wilmar and is in line with the company's ambitions to expand its reach and consolidate its position in the FMCG space.

With a proven track record and visionary leadership, the new head of media and digital marketing is poised to take the company's marketing vision to new heights of success, the company added.