He will also retain his previous role as Business Director for Food Consumer Packs.
Adani Wilmar, the Indian FMCG company, announced the appointment of Jignesh Shah as Head of Media and Digital Marketing. With a career spanning over 20 years, including a 10-year tenure at Adani Wilmar, Shah brings that experience and expertise to his new role.
As the newly appointed Head of Media and Digital Marketing, his responsibilities will encompass the strategic promotion of the brand as well as the company's flagship Fortune oil and food portfolio at an overall level. become. In addition, Mr. Shah will retain his previous role as Business Director of Food Consumer Pack, overseeing categories such as soy nuggets, sugar and pulses. poha.
In his capacity as Fortune's brand manager, Mr. Shah will leverage his capabilities and strategic insights to ensure the brand's relevance and resonance in the dynamic FMCG industry.
An MBA in Marketing graduate, Shah embarked on his marketing journey with Vadilal, where he served as Product and Brand Manager. He further developed his skills at Alembic Glass Industries and Wagh Bakri, where he demonstrated his skills in brand management and strategic marketing.
In 2014, Shah joined Adani Wilmar as an Associate Manager, marking the beginning of his journey within the organization. Over the years, he played a central role in shaping the company's food portfolio, particularly under its flagship brand Fortune. According to the release, his acumen and marketing efforts contributed to the launch and growth of various product categories, including soy nuggets. Bethansugar, poha,pulse, Satu And the introduction of Rawa, suji and Maida.
Mr. Shah's new role comes at a strategically opportune time for Adani Wilmar and is in line with the company's ambitions to expand its reach and consolidate its position in the FMCG space. With a proven track record and visionary leadership, the new chief is poised to take the company's marketing vision to new heights of success.
