Adani Wilmar has announced the appointment of Jignesh Shah as its new head of media and digital marketing.
His responsibilities as newly appointed head of media and digital marketing will include strategic promotion at an overall level, including the company's flagship brand oil and food portfolios. “luck” Other popular brands too. Additionally, Mr. Shah will retain his existing responsibilities as Business Head, Food Consumer Packs, overseeing categories such as Soya Nuggets, Sugar, Pulses and Poha with unwavering commitment and excellence.
In his capacity as Fortune's brand manager, Mr. Shah will leverage his extensive marketing capabilities and strategic insights to ensure the brand's relevance and resonance in the dynamic FMCG industry.
An MBA in Marketing graduate, Shah embarked on his marketing journey with Vadilal where he served as Product & Brand Manager. He further honed his skills with Alembic Glass Industries Ltd. and his Wagh Bakri, demonstrating his talent in brand management and strategic marketing.
In 2014, Shah joined Adani Wilmar as an Associate Manager, marking the beginning of a remarkable journey within the organization. Over the years, he played a central role in shaping the company's food portfolio, particularly under its flagship brand Fortune.
Mr. Shah's new role comes at a strategically opportune time for Adani Wilmar and is in line with the company's ambitions to expand its reach and consolidate its position in the FMCG space.
