Threads has been making a lot of noise lately, being said to be the platform most likely to replace Twitter, currently known as X, as the most popular microblogging platform. One of the many things social media platforms are trying to incorporate is trending topics, but despite this, CEO Adam Mosseri doesn't think this should be such a big priority. I am.
According to him, the trending feature is just one of many features that, all things considered, don't actually help the platform grow in the long run. His statement also mentioned hashtags, following feeds, edit buttons, and likes. You might think that trending topics in particular would be great for engagement, but despite the fact, Mosseri doesn't seem to think they have a measurable impact.
With that out of the way, it's important to note that X derives a lot of value from features like the ones listed above, all of which generate more engagement than they would otherwise. Trending topics are also very helpful in keeping users engaged, and lists allow users to find content related to their precise and specific interests.
This shows that the assumptions we often have about how social media platforms work may not always match the reality of how they work on the ground. The important thing here is that Meta has prioritized understanding what users want through algorithms, and this has led to a 20% increase in Reels usage. It might be fair to say that users don't actually know what they want. Certain features may increase engagement, but someone like Mosseri who actually sees the data coming in will have a better idea of how to get the thread to that goal. . maximum potential.
Photo: Digital Information World – AIgen/HumanEdited
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