Apple CEO Tim Cook has finally shed some light on Apple's generative AI plans. Users can expect some big AI features as early as the end of 2024.
Although exact features and release dates were not disclosed, Cook's remarks started a series of speculations among Apple enthusiasts.
I think there's a huge opportunity for Apple in generative AI. There are some things we're incredibly excited about that we'll be talking about later this year.tim cook
Apple experts believe the upcoming iOS 18 update may be the biggest Apple users have ever seen. Siri is expected to get a complete makeover, integrating several AI features such as AI summarization and smart responses. Apple Messages, Music, and Pages are also seeing major AI upgrades.
Photos is one area where Apple could be more cautious. AI improves photo editing and camera performance, but it also opens the floodgates to deepfakes and digital fraud.
As for the timing of the announcement, experts predict that the Worldwide Developers Conference (WWDC) event, which is held every June, will be used to announce AI. Most attendees are developers, so it's no surprise that technology updates will be announced at this event.
Apple's delay in introducing AI features
Experts have long wondered why it took Apple so long to jump on the AI bandwagon. According to Apple, they have been working on an internal LLM model for several years. However, Apple products do not yet have AI capabilities.
Google's Pixel 8 and Samsung's Galaxy S24 also have many AI features.
This can be attributed to Apple's strict approach to user privacy. Currently, AI models are not the most secure tools, and user data can be compromised. Apple has always promoted itself as a maker of privacy-first products. That's why Apple isn't rushing to adopt AI like its competitors.
Microsoft's Copilot and Google's Bard are already deeply integrated into a variety of technology products.
Samsung's Galaxy AI has been creating a lot of buzz lately. With features like Generative Edit, Instant His Slow Motion, Circle to Search, and more, Samsung is poised to take his AI game up a notch. Galaxy AI can also translate calls in real-time and rewrite texts in different tones.
But now that users know that AI updates are coming, the competition between these giants will become even more intense.
