Atlanta, February 2, 2024 – Cox Automotive’s VinSolutions is now a data integration partner for FordDirect’s CRM Choice program.
Ford dealers and Lincoln retailers will now be able to access FordDirect data directly within VinSolutions CRM to maximize sales and optimize leads. Integration includes key elements such as inventory, incentives, and private offers. Cox Automotive will be exhibiting his VinSolutions CRM at his 2024 NADA Show in Las Vegas.
“We are very excited about the Ford dealerships and Lincoln retailers who are now using VinSolutions CRM. We know the benefits of our integration will be significant,” said Dean Dean, CEO of FordDirect. Stoneley said.
“Cox Automotive's relationship with Ford Direct benefits Ford dealers and Lincoln retailers,” said Tracy Noonan-Fred, senior vice president of Dealer Solutions at Cox Automotive. “The result is a better experience for consumers and for Ford dealers and Lincoln retailers alike.”
About Cox Automotive
Cox Automotive is the world's largest automotive service and technology provider. Cox Automotive leverages extensive first-party data powered by 2.3 billion annual online interactions to customize cutting-edge solutions for car buyers, automakers, dealers, financiers, and fleets. The company has more than 29,000 employees across five continents and a portfolio of industry-leading brands including Autotrader®, Kelley BlueBook®, Manheim®, vAuto®, Dealertrack®, NextGear Capital™, Central Dispatch®, FleetNet America® and more I have. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately held Atlanta-based company with $22 billion in annual sales. Visit coxautoinc.com or connect through @CoxAutomotive on X, CoxAutoInc on Facebook or Cox-Automotive-Inc on LinkedIn.
Cox Automotive Media Contact: Lisa Aloisio, lisa.aloisio@coxautoinc.com, 404.725.0651 cell
About Ford Direct
FordDirect provides digital marketing and advertising solutions exclusively to Ford dealerships and Lincoln retail stores. FordDirect is headquartered in Dearborn, Michigan. https://www.forddirect.com
FordDirect Media Contact: Brian Halpin bhalpin3@forddirect.com
