We will also continue to further automate processes and incorporate AI tools.
Travel technology specialist Traveltek has announced the appointment of Rebecca Sams as its new head of digital marketing.
Somes joins at an exciting time for the Traveltek brand, following two years of record growth.
She brings over 10 years of expertise in the North American, Middle East and European markets.
Her experience ranges from leading marketing operations for prominent U.S. startups to developing and executing dynamic marketing strategies for diverse companies in the public and private sectors.
Mr. Sams will report to Cressida Sargent, Chief Commercial Officer, and will be responsible for working closely with TravelTech's sales team to drive international growth.
An important part of her role will be to maintain TravelTech's brand awareness in mature markets and increase TravelTech's profile in North America.
She is also tasked with continuing to further automate processes and incorporate AI tools to aid sales team productivity.
Somes said: “I am delighted to be joining Traveltech as Head of Digital Marketing as this is a great opportunity to combine my cross-regional experience with my passion for the travel sector.
“I look forward to working with the team to create more innovative and engaging marketing campaigns and make Traveltek one of the best-known names in travel technology.”
Said Sgt. “We are excited to welcome Rebecca to TravelTech and help us in our efforts to make TravelTech a household name.
“Rebecca will work closely with sales to help drive our growth, but it will also be important for us to educate the travel industry on how essential technology is to scalability and growth.
“We have some exciting plans for 2024 and Rebecca’s diverse background and strong experience will be a key factor in our success this year.”
