Shinsegae Duty Free Shop Swedish natural lifestyle brand opens pop-up store L:A Brookette in Incheon airport Terminal 2.
This will be the brand's first duty-free store.
The pop-up is in response to the expected increased demand for international travel during the spring season and will run until March 31st.
L:A Bruket is a natural and organic skincare brand whose philosophy is “innovation inspired by nature.'' All products are produced in Sweden, using carefully selected natural materials such as seaweed and sea salt harvested from the beautiful straits.
Shinsegae Duty Free's pop-up store features L:A Bruket's functional skin care, body care and home care items infused with natural scents. Products include an almond coconut lip balm, two types of fragrance tags inspired by Scandinavian nature, and eight types of hand cream (30ml) to suit your taste.
The activation will also feature a 'Hand Ritual' zone where visitors can test hand washes and hand creams and experience the scents firsthand before purchasing.
To commemorate the opening of the pop-up store, Shinsegae Duty Free Shop is preparing gifts according to the purchase amount. Customers will receive a free 2ml sample of hand cream and body lotion with purchases of $30 or more, a deluxe 55ml body lotion with purchases of $70 or more, and a free 30ml hand cream with purchases of $150 or more. Additionally, all customers who purchase the product will receive a 2ml sample of body lotion.
A representative from Shinsegae Duty Free said, “We are looking forward to the great enthusiasm of domestic and international travelers who prefer natural lifestyle items such as those offered by L:A Bruket.'' Shinsegae Duty Free will continue to provide the latest trends. We will continue to introduce reflective brands, expand the consumer experience and position ourselves as another destination for on-trend experiences.”
