Adani Wilmar appoints Jignesh Shah as head of media and digital marketing
Posted by: M4G Secretariat
Last updated: February 16, 2024, 9:51am
Mr. Jignesh Shah will oversee the strategic promotion of the oil and food portfolio under the flagship brand 'Fortune' and other popular brands.
Adani Wilmar, one of India's largest food and FMCG companies, has announced the appointment of Jignesh Shah as its new head of media and digital marketing. With a career spanning over 20 years, including his 10-year tenure at Adani Wilmar, Jignesh brings a wealth of experience and expertise to his new role.
As the newly appointed head of media and digital marketing, his responsibilities will include strategic promotion at an overall level, including the oil and food portfolio of the company's flagship brand Fortune and other popular brands. It will be. Additionally, he will retain his existing role as Business Head, Food Consumer Packs, overseeing categories such as Soya Nuggets, Sugar, Pulses and Poha with unwavering commitment and excellence.
In his capacity as Fortune's brand manager, Mr. Jignesh will leverage his extensive marketing capabilities and strategic insights to ensure the brand's relevance and resonance in the dynamic FMCG industry.
An MBA in Marketing graduate, Jignesh embarked on his marketing journey with Vadilal where he served as Product & Brand Manager. He further honed his skills with Alembic Glass Industries Ltd. and his Wagh Bakri, demonstrating his talent in brand management and strategic marketing.
In 2014, Jignesh joined Adani Wilmar as an Associate Manager, marking the beginning of a remarkable journey within the organization. Over the years, he played a central role in shaping the company's food portfolio, particularly under its flagship brand Fortune. His strategic acumen and innovative marketing efforts contributed to the successful launch and growth of various product categories such as the introduction of soy nuggets, besan, sugar, poha, pulses, sattu, rawa, suji and maida. Did.
