Priceline debuts new AI-powered travel intelligence features that save consumers time and money

Norwalk, CT – price list, the pioneering travel innovator, announced its Winter 2024 product release with new AI-powered generation capabilities, including major upgrades to Penny, its AI-powered travel assistant. Latest additions to Priceline trip intelligence The suite is the travel industry's most comprehensive AI tool and includes over 30 new features that dramatically streamline the travel planning and booking process.

Priceline's Trip Intelligence feature improves your travel experience using the industry's most comprehensive set of AI tools

With major upgrades to Priceline's GenAI assistant Penny and over 30 new Trip Intelligence features, Priceline improves the travel experience with the industry's most comprehensive set of AI tools

With so many choices now, consumers spend an average of two full workdays, or 16 hours, researching and booking travel.¹ Priceline's smarter, faster, and more proactive tools help customers dramatically reduce the time they spend planning their trips.upgraded trip intelligence The suite is built on six months of real-world conditions and proprietary market intelligence accumulated from Priceline's millions of customers since the technology debuted in Priceline's hotel category in June. Masu. The response was overwhelmingly positive. The company estimates that travelers who use Penny save an average of nearly 10 minutes per trip compared to those who call customer support. Priceline currently carries Penny across all categories, including hotels, flights, rental cars, and vacation packages.

Enhanced price line trip intelligence The suite debuts at a time when consumer demands and behaviors are changing. More and more customers are looking for ways to reduce the time and complexity of researching and booking travel, and are increasingly turning to AI to help solve these challenges. According to Priceline research, more than half of travelers say they use AI tools to save time, eliminate hours of tedious research, and ensure they get the best deals. The majority (73%) of those familiar with generative AI say they welcome its use and believe it streamlines travel planning and booking. Additionally, 65% said it makes traveling easier and more enjoyable.¹

For the winter release, Priceline's dedicated team of AI experts, prompt engineers, product developers, and data scientists built an integrated technology on top of Google Cloud's Vertex AI and OpenAI's GPT-4 Turbo to leverage Penny's capabilities and We have significantly expanded the impact on travel planning across the site. Whether you need assistance with destination recommendations, finding the best deals, or access to always-on personalized customer service, Penny helps customers save valuable time by planning and modifying their trips. Now it looks like this. Priceline is also introducing personalized GenAI itineraries within its iOS app. You don't need to do long research to make a plan. The upgraded app generates suggested itineraries, right down to dining and activity options during your stay. Other time-saving features include a new wallet for organizing sales and coupons, a way for customers to skip the check-in line, and more.

“After six months of on-the-job training with experts, Penny is now able to offer a more consistent and personalized booking experience that saves people time and hassle.” Said Brett KellerCEO of Priceline. “This is a continuation of Priceline’s tradition of revolutionizing travel with pioneering technology. We began full integration of generative AI early last year, and our tools and capabilities continue to evolve with our customers and partners. It’s going to get even better as we get more involved.”

Priceline customers can find over 30 new features and upgrades starting today, including:

• penny: Penny, the GenAI-powered travel assistant, expands its remit beyond the hotel category to flights, rental cars, and vacation packages to welcome travelers on the Priceline homepage and build on their inspiration. Be ready to plan, book, and even change your travel plans. Once your reservation is complete, you can start your dream trip.
  • Discover with Penny: Discover new destinations directly from the Priceline homepage. As customers search for the right criteria, Penny intelligently suggests relevant accommodations and travel packages that reflect their specific needs and personal travel style. For example, “He suggests a sunny, family-friendly destination within a three-hour flight from New York.”
  • Troubleshoot with Penny: Chat with Penny to quickly make changes to your itinerary, connect with a live help agent, check refund status, and access important travel information. All available in one place.
• GenAI itinerary: Powered by GPT-4 Turbo, Priceline iOS app users can automatically create a detailed itinerary for their entire trip, including can't-miss activities, restaurants, and nearby attractions.
• price line wallet: A one-stop portfolio feature that allows Priceline customers to save coupons, monitor expiration dates, and track airline credits in one place.
• price watch: To ensure customers don't miss a deal, they can track their desired flight itinerary (including multiple airports for flexible options and fare comparisons) in the Priceline app, and be notified immediately when prices change. You can now receive notifications.
• Cabin comparison in search: Search results for all domestic flights are powered by cabin and seat comparisons, allowing customers to quickly evaluate cabin attributes, pricing, upgrade options, and other enhancements.
• Skip the counter and check in for a rental car online: Priceline customers can skip the car rental counter or significantly reduce counter wait times by checking in online in advance with select partners.
• Cancellation and rebooking for multiple passengers: Skip agent interactions and rebook tickets for your entire family on select airlines using airline credits directly on Priceline. (coming soon)
• Price list app experience: Significant design improvements across all platforms, including overhauls for iPad and Android. Including a travel timeline allows users to see all their upcoming travel itineraries in one place at a glance. Starting in March, iPhone users will receive live activity updates on their lock screen with helpful real-time information about their flights. Additionally, with the new iOS integration, users can now start searching for hotel deals and car rentals from the convenient Spotlight Search.
• PayPal app offers: Priceline has partnered with PayPal for the upcoming launch of a new offers platform. Starting later this year, Priceline will offer personalized cashback offers in the PayPal app that consumers can use when they purchase travel on their Priceline and check out with PayPal, helping consumers find the best value at the right price. We plan to support you so that you can go wherever you want.

Driven by a philosophy of data-driven, technology-enabled innovation, Priceline continues to move rapidly into new realms of customer satisfaction. Uses Penny's new feature set and category definitions trip intelligence suite, Priceline is committed to getting customers to the right place, at the right price, faster and more confidently than ever before.

“It is absolutely important for our customers to book with confidence and save time.” Said kevin healyChief Product Officer. “Our expanded Trip Intelligence suite will enable Priceline to better anticipate traveler needs, making it easier and more secure for travelers to book travel than ever before, seamlessly and quickly.”