Role: Digital Marketing and Audience Growth/Community Manager
Salary: Competitive – based on experience
Location: East London, UK.
Label groups Loving Alliance (Jax Jones, Riton, Hannah Laing, DOD management) and WUGD (London-based internationally influential dance and electronic record label by Jax Jones) and doof (new record label, event Series, and Skiddle's 2023 #1 Artist Merchandise Company, Hannah Laing ) is looking for a digital marketing and community expert to work on both management and label projects.
This role requires a deep, native and passionate understanding of all internet, cultural, and audience/community trends. (Dance) Music and Nightlife He is not only a culture, but someone who lives and thrives digitally within it.
This role brings fresh thinking, passion, and passion while maintaining meticulous attention to detail, fluency in data, analysis, and reporting, and an innovative approach to building, leveraging, and targeting digital marketing strategies and fan communities. Blooms through ambition.
About us
beloved alliance Founded in 2008 by Dan Stacey, we've helped navigate and care for Jax Jones, Grammy Award winner Liton, Hannah Lane and the Department of Defense.He has over 9 billion streams
Loving Alliance's holistic approach and team culture reflects the cutting-edge music they work on. Decisive strategy, clear leadership, clearly defined roles, consistent and open communication, proactiveness, growth mindset, and risk-taking.
label group
WUGD – Founded in 2021 by Jax Jones and Dan Stacy (manager of Jax Jones, Hannah Lane, Pentagon, and Liton), WUGD is more than just a label. We are artists empowering artists at the forefront of genre-bending electronic music, both tastemakers and culturally significant enough to top the charts.
WUGD is affiliated with Polydor Records and is the only UK-based record label to partner exclusively with Soundcloud. This makes WUGD a unique force in the industry, pushing things forward in a powerful and progressive way.
stupid is the new record label, event series, and merchandise company from Skiddle's #1 artist of 2023 and dance music's hottest new artist, Hannah Lane. doof is high-energy dance music for a new generation of club kids, already scheduled for a major release, with records and unique events planned by 2025.
The label group's roster is packed with cutting-edge acts that want to be heard, shared, and pictured, including Bianco, Hannah Lane, 1111, Remedy Club, Childmind, David Last, and MDDLTN. I am committed to creating music that feels contemporary.
role
This position spans the executive roster and label group. This role will not only be obsessed with the best, most efficient and progressive way to digitally market artist moments across the business (lives, records, merch drops, etc.), but also create a safe and thriving community of artists' fans. I have a deep love for building. From tour announcements to merchandise sales and digital/physical activations, our fans are our top priority.
Two key focuses of this role are working with external label partners at Polydor and SoundCloud to continually improve artists' digital marketing strategies and execution, and developing ideas for artists' fans and creating fan-based ideas. The aim is to ensure seamless communication while communicating with others. A fan experience that spans digital and physical.
This role will also be responsible for managing top-notch digital marketing campaigns while developing social media strategies and managing third-party agencies that deliver strategies across numerous touch points in an artist's career.
You will be (including, but not limited to)
Devise and execute D2F activations and manage post-activation data feedback
We work with external label partners to optimize the best possible release timeline for our artists and how to integrate our digital strategy throughout to generate maximum noise.
We were asked to provide ahead-of-the-curve digital marketing ideas for artists, from the big ideas to the important details, to the latest product and partner suggestions that could make an impact.
Never accept a generic timeline or marketing strategy.We want to create unique moments for artists and fans
Create and manage new ways to connect with fans across all your digital communities, including Discord, IG, YouTube, broadcast channels, WhatsApp groups, email lists, and more.
Building and implementing digital growth and data strategies in key international markets.Capture, analyze and exploit
Recognize where you can and should own artist-owned data away from companies like Ticketmaster and Universal
Analyze and apply social and DSP data to overall artist and campaign strategy
Responsible for maintaining and keeping the centralized fan database up to date.digital marketing
Work with artist managers, artists, record labels, and agencies to see your digital marketing efforts from concept to distribution
Create and manage a consistent social media strategy and multifaceted strategy across the digital world (DSP and other digital platforms) for all artists.
Manage strategic partnerships and relationships with digital platforms important to artists (TikTok, YouTube, Discord, Soundcloud, etc.)
Manage the end-to-end content creation process and distribution for your entire artist roster
Key stakeholders in all digital marketing and social media conversations across all artist projects.
Consistent mailer creation and management
Manage all digital requests to artists between parties
Support artist managers with tour promotion and digital marketing
you/you have
Proven experience in successfully running digital music campaigns, ideally in the dance/electronic space.
Understand how to optimize digital marketing through release timelines across multiple moments, both physical and digital, to not only maximize attention and “consumers,” but also everything else in an artist’s business. Identify and cultivate true fans that stick around across sectors
our relationships with digital platforms and partners, including but not limited to TikTok and YouTube, and the desire of our management team and across the label group to deepen these partnerships;
Flexibility, tenacity, and creative efforts.We have a startup mindset, so this role requires a high degree of conceptualization, strategy, and execution
Versatile and flexible in your daily role – able to adapt in moments of momentum and comfortable under pressure.
Proactive and passionate about artistic outcomes – enjoys creatively navigating challenges, “no’s” and small budgets to ensure tangible results and tangible impact.
A proven social media experience that drives engagement and growth.
Experience working with (and managing) external teams/agencies
Passion for dance music, nightlife culture and trends
Outstanding organizational skills with an eye for detail
You have excellent communication skills and want to be a vocal and valued member of an energetic, reliable and caring team.
Progressive and non-traditional in problem solving and execution – we encourage new ideas and doing things differently
Why do you love Alliance/WUGD/Fools?
Become part of a fast-growing group of labels, a hugely successful music management company and producer of top 10 releases
Collaborate with established artists and emerging talent
Competitive compensation and career development opportunities
Please submit your resume
If you have the relevant experience and are willing to take on the challenge, we would like to hear from you.Please send your resume and attractive cover letter to: jobs@lovingalliance.com
Join Loving Alliance, WUGD and doof and help shape the future of music.
We are an equal opportunity employer.
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