RISMedia February issue real estate The magazine is available now and you can't miss several special features, including details on Homes.com's plans to transform portal space with a multi-million dollar advertising campaign for Super Bowl LVIII. Plus, we'll introduce you to RISMedia's 2024 class of newsmakers, who made headlines amid industry conflicts.
on the cover
Launch of “largest real estate campaign in history”
Homes.com aims to drive agent success and solve industry perception issues
Acquired by CoStar founder and CEO Andy Florance's commercial-focused CoStar Group in 2021, Homes.com is a $1 billion foray into residential real estate, joining other traditional housing portals like Zillow and Redfin. I'm not looking to match it. Backed by CoStar's significant capital and influence, it has fundamentally changed the direction of the sector and also brings a history of tenacious and thorough business building to the sector. This intended reorientation of the residential real estate portal space begins, both literally and figuratively, during this month's Super Bowl LVIII, when Homes.com debuts a new multi-million dollar advertising campaign. As Homes.com attempts to break away from its status as portal heavyweight, Florance and his company's foundation, drive and values are under the microscope. Behind the glitz and attention-grabbing marketing efforts, what is Florence trying to build? And why? Check out this month's cover story.
Introducing RISMedia's 2024 Real Estate Newsmakers
make headlines for the right reasons
We certainly had enough problems heading into 2023. Rising interest rates, persistent inflation, and rising home prices, just to name a few. Then came the shocking ruling in Barnett v. NAR in October. Given the unusual events of 2023, there were many who made headlines for the wrong reasons. But there were many more who persevered through this challenging year, achieving great success, uplifting their companies and communities, driving needed innovation, and coming together to move the real estate industry forward. Our seventh annual Real Estate Newsmakers Showcase spotlights the industry's best and brightest for their accomplishments and contributions to their companies, colleagues, customers, and the cause of increasing and protecting homeownership. For more information about the 2024 Newsmakers, visit us online at rismedia.com/2024-newsmakers in our annual real estate newsmakers directory.
Inside the news reporter class of 2024:
2024 Hall of Fame
achievers
Crusaders
futurism
influencer
The Luminaries
trail blazers
Annual Press Reception and Dinner
Please access the table of contents here Check out all of this month's top features!
