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NORWALK, Conn. – Priceline announced significant enhancements to its AI-powered travel assistant, Penny, as part of its winter 2024 product release. This upgrade introduces more than 30 new features to the Trip Intelligence suite, aimed at simplifying and speeding up the travel planning process for consumers.
The company's improvements are a response to a common consumer challenge: spending too much time researching and booking travel. According to research from Priceline, the average consumer spends about 16 hours planning a trip. Using the new AI tool, Priceline estimates users can save him nearly 10 minutes per trip. This is a significant reduction compared to traditional customer support.
Penny previously focused on hotel reservations, but has now expanded its services to include flights, car rentals, and vacation packages. The AI assistant can provide personalized travel suggestions and handle tasks like changing itineraries and connecting to live help agents. Additionally, Priceline's iOS app will feature her GenAI itinerary, providing users with customized activity and dining recommendations for their trip.
Other notable enhancements include a digital wallet to organize your transactions, the ability to monitor flight prices, compare rooms while searching for flights, and the ability to skip the check-in line for rental cars with select partners. there is. Priceline also teased upcoming features, including multi-passenger cancellation and rebooking capabilities and a new partnership with PayPal (NASDAQ:) for personalized cashback offers.
Priceline CEO Brett Keller highlighted the company's commitment to revolutionizing travel through technology and highlighted the positive reception of the AI tool since its initial integration.
To celebrate the release of the new feature, Priceline is offering 10% off on Express Deals through Penny through February 27th. New features are live and customers can explore them on his Priceline website.
This expansion of Priceline's AI capabilities is part of the company's broader strategy to leverage data and technology to improve customer satisfaction and streamline the travel booking experience. This information is based on a Priceline press release.
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