US President Joe Biden's campaign has increased its presence on TikTok, despite prior concerns expressed by the administration about the national security implications, leading to a federal ban on the device.
President Biden has no plans to personally commit to the platform, and neither do other members of his administration, aides said.
The campaign aims to leverage TikTok to connect with voters amid a fragmented American population, particularly targeting young people who are turning away from traditional media platforms.
The first post featured President Biden taking part in a Super Bowl quiz and touched on contemporary political topics, including a conspiracy theory involving musician Taylor Swift.
Concerns about user data privacy have been raised by both the FBI and the Federal Communications Commission, highlighting the potential risks associated with TikTok's parent company ByteDance sharing data with the Chinese government.
President Biden previously banned nearly 4 million federal employees from using TikTok, citing national security concerns, with exceptions for certain purposes such as law enforcement and national security. .
The Committee on Foreign Investment in the United States has conducted a thorough investigation into TikTok for several years, citing its secrecy and potential security risks.
Despite assurances from campaign officials about advanced security measures, specific details of these precautions were not disclosed, raising questions about the protection of campaign data and voter information. There is.
China's 2017 law requires companies to provide relevant personal data to the government for national security purposes, further raising concerns about TikTok's data-handling practices.
Although there is no concrete evidence that TikTok shares such data, concerns remain as the platform, like other social media platforms, collects a large amount of user data.
The Biden campaign has pledged to regularly post content to TikTok through its BidenHQ account, emphasizing its importance as a platform for engaging with voters.
In contrast, former President Donald Trump, the leading Republican candidate, maintains no official presence on TikTok.
The Biden campaign will utilize various social media platforms supported by President Trump, including Metas Threads, Instagram, Facebook, X (formerly Twitter), and Truth Social, in parallel with smaller events featuring the president. and are effectively reaching their target voters.
Additionally, the campaign and White House are ramping up efforts to work with social media influencers to amplify President Biden's message.
(Information provided by agency)
