Taylor Swift
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13. 1989. Friendship Bracelet.
All of these things have become synonymous with Taylor Swift to fans around the world. And now, as the record-breaking singer-songwriter attends a Kansas City Chiefs game to cheer on her boyfriend, tight end Travis Kelce, many are taking her to the team's red jersey and football. It is connected with.
This year's Cetaphil Super Bowl ad doesn't overtly name Swift, Kelce or the Chiefs, instead referring to them all in the same breath.
The ad begins with a shot of a daughter filming herself on her cell phone while her father watches a sports game on TV. Later, when he excitedly goes to show her daughter something on his phone, her daughter seems to ignore it and move on.
Shortly after, as she moisturizes her face with Cetaphil, she hears her father's TV downstairs and the football announcer saying, He is the most famous fan of this game. ” Seeing the smile it brings to her face, her father turns up the volume and the two have a sweet, quiet moment of bonding.
He then presents her with a jersey with Swift's favorite number 13 on it to match her red jersey with number 89 on it. Swift was born in 1989. She puts on the jersey and watches the next game with her father. Their wrists are adorned with friendship bracelets, which were a key part of Swift's Elas Tour, which began last year.
The end of the ad reads, “This season, fathers and daughters find new ways to connect,” with a note that reads, “A real father and daughter in New York.”
On Friday, social media buzz began to spread over the Super Bowl ad. Many of the comments across platforms say that, considering this commercial doesn't use her likeness, her songs, or anything else that might be available, she's clearly not doing anything wrong legally. claimed to be profiting from Swift's image. Please be more specific with her.
Late Friday night, a TikTok creator named Sharon Mbabazi (@sharavinaaa) claimed that Cetaphil stole the idea for the marketing campaign from a video with her father-in-law. In the video, her father-in-law walks in while she's getting her skincare done and they talk about her and Swift. Kelce of the NFL.
In multiple TikToks posted since last night (one of which has already been viewed more than 1 million times), Mbabazi and her father-in-law responded to the campaign, accusing the skincare brand of stealing the creator's idea. , jokingly calling on Swift or Kelsey to say something. that.
