The Healthcare Strategy and Market Development Association will host the SHSMD23 Connections Conference in Chicago, September 10-12. This annual gathering of hospital and health system professionals in marketing/digital engagement, communications/public relations, strategic planning and/or business development features three days of practical content, networking, and access to the nation's top healthcare strategists. Collaboration with is provided. Attendees will have the opportunity to exchange ideas on innovative marcom strategies and forward-looking plans to help organizations drive positive change in the health of their patients and communities. SHSMD, a professional membership group of the American Hospital Association, strives to support all strategic professionals seeking innovative solutions.
Healthcare strategists are in increasing demand to craft strategic messages that are informative, thoughtful, and trustworthy. Their approach often includes careful analysis of healthcare field challenges, overall organizational goals, and the evolving healthcare landscape. These tools allow you to create messages that empower your patients and encourage growth, loyalty, and engagement. SHSMD Executive Director Diane Weber emphasizes that many of these professionals play an important role in the patient experience.
“Healthcare has a human element, and digital marketing takes advantage of that. Healthcare providers are working closely with their communities to ensure that patients and their families have access to quality care, where they can get it in a timely manner. They need to make sure they know how to get help and what they can do to maintain their health and wellness. Marketers and communicators work strategically to keep this engagement going. And all patients have access to information in the same way. Many of these messages are being creatively delivered because they are not always available.”
During the pandemic, information communicated to patients, their loved ones, and members of the community played a critical role in stemming the tide of infection. Messaging also ensured that patients received care and that individuals practiced effective pathogen control techniques such as proper hand washing, decontaminating surfaces, and recognizing possible symptoms.
In a post-pandemic world, the need for trusted information will only grow as technology continues to evolve. Website content, push notifications, chatbots, and apps are part of a rapidly growing technology space that can connect patients with up-to-date information about their care. Many professionals help navigate these areas and bridge the gap between organizations and the people they serve. This is a key element in building a healthier community and establishing ongoing trust.
Digital strategists and communicators help healthcare organizations build and strengthen strong relationships with patients. Informed patients are able to make better decisions about their health initiatives, feel more at ease with their medical staff, and are more likely to be more involved in their care planning and be satisfied. . Strong connections often exist at the intersections between healthcare administrators, healthcare professionals, staff, patients, and community leaders and members. Finding solutions to long-standing and complex challenges requires collaboration among these individuals. Experts in the field of digital strategy will help make this collaboration a reality.
In addition, SHSMD supports these professionals year-round through educational programs, leadership opportunities, and career resources. SHSMD also sponsors a number of forums for experts to exchange fresh ideas, discuss challenges in the field, and discover new platforms and technology solutions. SHSMD Connections 2023 is a leading educational event and central hub for digital strategists and market development professionals to connect, explore marketing and communications innovation, and find ways to drive better outcomes for healthcare brands and consumers. It is a meeting place. This year's keynote speakers will cover a wide range of topics, including how to spark creativity, leveraging data to advance diversity, equity and inclusion efforts, and enabling AI to transform care. Alan Shoebridge, Providence National Communications Vice President and SHSMD Board President, touts the value of SHSMD Connection to his digital marketing professionals:
“The SHSMD Connections conference is one of the best ways to connect with other healthcare strategists and learn from their experiences. I have attended this conference many times and always find new ideas and connections. If you are looking for a way to learn and grow in what really matters in our field, we highly recommend attending the SHSMD Connections 2023 conference. To do.”
For more information about SHSMD23, visit shsmd.org/annual.
Deanna Martin is vice president of the American Hospital Association's Professional Membership Group.
