As a strategy As a director at a digital agency, I've seen many changes in the way clients approach their marketing plans. We are in a period of rapid digital transformation that shows no signs of slowing down.
Mobile has changed the world of digital marketing, setting and resetting the bar more times than I can count. The online advertising industry, already a massive $200 billion in size, is poised for unprecedented innovation and even greater profits as its dominance continues.
So how can brands maximize success and revenue going forward? It starts with building a foundation for success backed by the right digital marketing allies. And it starts with creating his RFP (Request for Proposal) that guarantees a future-proof strategy for everything that comes next.
1. First, evaluate your current digital marketing strategy.
Every monumental journey begins with introspection. Choosing a digital marketing partner is no different. Before entering the RFP process, it's important to understand where you stand. Focusing on your team's strengths and challenges will help you better identify and articulate what you want from a partner.
The already massive $200 billion online advertising industry is poised for unprecedented innovation and even greater profits.
As you drill down, review key metrics like conversion rates, audience engagement, and retention rates. But don't just check; be sure to align your metrics with your overall business goals.
In other words, it not only identifies when engagement numbers rise or fall, but also provides context. Was it a successful campaign or a failure? A new launch? anything else?there's only a little what more why At this stage, existing and new challenges and considerations can be shared.
This assessment may be a bit humbling, but it is necessary. And remind yourself (and your team) that outside intervention can be a game-changer when expertise is lacking or a specialized solution is needed. That's the goal here. It's about understanding what your company does well and what it lacks, so you can find a digital agency to fill the gaps.
