Loop is revolutionizing the way we think about earplugs. Blending style and functionality, Loop is designed to be seen. “Our award-winning design team draws inspiration from jewelry, wearable technology, and fashion accessories,” says Loop co-founder Dimitri O. Loop, which offers earplugs in eye-catching colors and metals, challenges the idea that hearing protection is something to hide. “The main factors why customers choose and purchase Loops are our design, style, vibrant colors and versatility,” Dimitri revealed.
Loop launched its first earplugs in 2018 and now has a range of earplugs for personal use. With 16 to 25 dB of noise reduction, Loop can be used anywhere from your home to the office to a festival venue. Loop has a content strategy based on destigmatizing hearing protection, working with influencers, DJs, and festivals to spread awareness directly from within the community. By using his social platform to educate young ravers about the risks of hearing loss from exposure to loud noises, Loop is successfully advancing the conversation about the cultural ethos of his content online.
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One such supporter is Coco Bevan, a 26-year-old DJ, vocalist and content creator from Australia. Regarding the importance of fashion, Coco told me: “It's not unusual for me to put my outfit at the top of my priority list for a night out,” she adds, adding that the loop earplugs she uses are “sparkly and have a sleek design, so they're fun. ” to style it to match my outfit. ” Support from voices in the community such as Cocos brought her earplugs into the spotlight. “Wearing earplugs has really become the new social norm!” says Coco. “And it's really spread over the past year.” Interestingly, this raver and her DJ believe that young people are leading the way. “The people who wear earplugs the most are young people, and that's what makes them cool.”
While Loop earplugs are aimed at all age groups, Dimitri revealed that the company's “key audience” is Gen Z and Millennials, and young people could be at the forefront of changing attitudes towards earplugs. suggested that there is a sex. “We see this at festival venues as well. Every summer, we see a noticeable increase in the number of festival goers wearing earplugs.” Dimitri said that at Loop, awareness and demand for hearing protection is growing worldwide. “Thinking is changing, and Loop is proud to play a role in changing this behavior,” he said.
Sets is also on a mission to educate Gen Z about hearing protection within the rave community. Founded in New Zealand, this passion project started as an earplug brand by 27-year-old best friends Grace and Em. Inspired by their experiences with tinnitus and dangerously loud live performances, Grace and Em recognized the need for an appealing product. The set is made by ravers, for ravers, targeting Gen Z through carefully curated brands that are both playful and honest. His content online at Sets ranges from tongue-in-cheek infomercials to videos of his style, to casual videos of the founder himself partying under captions like “Me and my friends wear earplugs to festivals.” It ranges from clips to clips. Combining the power of sophisticated, stylish, rave-inspired branding with a cheeky sense of humour, Sets has succeeded in spades. “Enjoy a night out without ringing or causing damage. Practice safe sets,” says one informative video.
ACS has also expanded its color range to appeal to the fashion conscious, but above all its mission is to protect people's ears, says Joan. He said the decision to wear earplugs was rooted in understanding the risks associated with prolonged exposure to loud music, and ACS continues to support musicians UK, Tinnitus UK, Musicians Union, Night Industry Association and others. The company said it is working with charities to raise awareness.
