Las Vegas (February 3, 2024) – AutomotiveMastermind, part of S&P Global Mobility and the automotive industry’s trusted data and technology provider, and Morgan Automotive Group (Morgan), one of the nation’s largest automotive dealer groups, have formed a strategic partnership. did. Automotive Solutions data services provided by S&P Global Mobility will be integrated into the operations of Morgan's 73 dealerships throughout Florida.
Mastermind harnesses the power of predictive analytics to predict customer preferences, enabling dealers to redefine automotive retail sales by seamlessly blending data and intelligence with personalized insights. Through this new partnership, Mastermind and Polk Automotive Solutions will serve as a data quality, enrichment and business intelligence resource for Morgan. By combining Mastermind and Polk Automotive Solutions' services, Morgan will have access to cleaner customer data and predictive analytics from within its Customer Data Platform (CDP) to enhance operational systems, marketing strategies, and support all Morgan sales. You can improve the consumer experience in your store.
“This partnership with AutomotiveMastermind and S&P Global Mobility will enable our marketing partners, marketing teams and dealer operators to serve the best possible consumers through our dealer network,” said Tom Moore, Morgan Automotive Group COO. “We will be able to deliver an experience.” “Using Mastermind's predictive analytics to obtain clean data gives us the unique advantage of providing personalized service to our customers.”
“We couldn't be more excited about this strategic partnership with Morgan Automotive Group and appreciate the trust they have placed in us as their data and technology partner,” said AutomotiveMastermind CEO Matt. Leone said. “We are excited to work with this great group of dealers to provide our data and forecasts, insights into market behavior, seamless integration with other technology providers, and new innovations to bring to Mastermind. , we look forward to building on our established success.”
“Our partnership with automotiveMastermind and Morgan Automotive Group highlights the strengths of the S&P Global Mobility portfolio by leveraging the mutual strengths of Polk Automotive Solutions' data services and Mastermind's predictive analytics,” said Polk Automotive Solutions Vice President. said Joe Chiriacosa, president and general manager. S&P Global Mobility. “This partnership highlights S&P Global Mobility's ability to accelerate our journey into complex automotive data.”
For more information, please visit automotiveMastermind.com.
About Automotive Mastermind
AutomotiveMastermind®, part of S&P Global Mobility, was founded in 2012 and is the automotive industry's trusted data and technology provider, driving value through actionable intelligence and personalized experiences. The company's proprietary Mastermind solution harnesses the power of predictive analytics to enable retailers to connect with buyers and provide a superior buying experience. Through a combination of behavioral predictive analytics, targeted marketing efforts, and expert consulting, Mastermind seamlessly blends data and intelligence with personalized insights to help dealers and their OEMs realize automotive retail sales. I'll make it. Automotive Mastermind is headquartered in New York City. For more information, visit automotiveMastermind.com.
About S&P Global Mobility
S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is one of the world's leading providers of credit ratings, benchmarking, analytics and workflow solutions in the global capital, commodity and automotive markets.
About Morgan Automotive Group
Morgan Automotive Group is one of the nation's largest auto dealership groups, ranked #9 by Automotive News. The Tampa-based business has 73 dealerships across Florida and carries 30 manufacturers, including most domestic and import products, as well as luxury brands such as Porsche, Maserati and Lamborghini. Each dealership offers new, certified pre-owned and quality pre-owned vehicle sales, vehicle parts, maintenance and repair services. The company's famous slogan, “When You Make It Morgan, We Make It Happen,” is the philosophy underlying all of Morgan's customer services and operations.
